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How To Test Your Flyers For Flyer Distribution in Hove

Flyer distribution in Hove works, you just need to make sure you target the right areas and right consumers, have the right message and the right offer. It’s important to remember that a one-off leaflet distribution in Hove will not work; it’d all about repetition so your business and logo stick in the consumers mind.

It’s a really good idea to test your flyers and make small changes as the leaflet distribution campaign in Hove continues, for example;

  • Copy –change the wording of your flyer, if you talk about your business then talk about your client instead; if you went formal last time then go informal this time. Change the copy and content to see which flyers work better, while remembering that the connection with your brand will also improve with each flyer the consumer receives from your business.
  • Call To Action – swap around your call to actions because you may find some people prefer to call you, while others may want to visit your website. Why not have open days so the consumer has the option to pop in and see you too?
  • The Offer – Take a look at your offer, can you make it more compelling or perhaps change the offer all together. Maybe last time you had a discount, then this time offer a free gift with purchase, or 50% of the product when they pay full price. You’ll quickly see which offer has more engagement – but make sure your business could afford it if every receiver of the flyer took you up on the offer.

It is really important that you only make one change per flyer distribution campaign in Hove; if you change lots of things then you won’t know which change made the difference and improved your flyers response rate and return on investment.

Testing your flyers gives you a chance to create the best possible flyers for your leaflet distribution campaigns in Hove; if you need a hand then just give us a call.

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Your Free Leaflet Distribution Guide

Here at SPS LMD Sussex we have many years experience of leaflet distribution, leaflet delivery and leaflet drops. Over the years we have picked up tips from our own experience and also from our clients and we would like to share these with you to help you get the most out of leaflet distribution in Sussex for your business.
Leaflet deliveries in Sussex really do work for small and large businesses of all shapes and sizes, but only when done right so follow this free leaflet distribution guide for a successful leaflet drop in Sussex.
1. Figure out whom your target audience are; who they are, what they like and where they live.
2. Decide what you want your target audience to do when they get your leaflet through their door; pick up the phone, go to your website, come in store, etc.
3. Make sure you tailor your leaflet to suit the needs of the client; why is your service or product right for them but also the layout, wording and pictures.
4. How will you get the leaflets in the hands of the right people; where do your ideal customers live?
5. Include free valuable information in your leaflet; things like free advice, tips, a special offer, a free consultation, discount, etc.
6. Think about when you will deliver the leaflets; if you’re promoting Christmas products is December too late or October too early? Do they want your take-away food flyer on their doormat on Monday, Friday or over the weekend?
7. Don’t forget to follow up – a one off leaflet drop in Sussex won’t turn your business around over night, brand awareness and building up trust takes time.
Leaflet distribution in Sussex isn’t for every business, but if you are running a business that sells directly to the consumer, you want to build brand recognition, awareness, sales and customers then leaflet distribution could really work for you.

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How To Choose The Right Leaflet Distribution Company In Brighton

Once your leaflets have been designed and printed they are now with you and you’ll be excited to get them out there, into the hands of your target audience and potential customers as quickly as possible so why not use a leaflet distribution company in Brighton to get your flyers out there quickly and cost-effectively?

But how can you choose the best leaflet distribution company in Brighton?

The first thing you want to do is check out their website; does it look professional, are the photos of business premises, staff and vehicles professional looking? Does the website portray that they are professional, reliable, experienced and affordable? How long have they been in business?

When you consider all these things as you look through their website, you will quickly be able to create a shortlist of leaflet distributors in Brighton that you want to work with.

Then you need to look at what the leaflet distributors can do for you. How many leaflets are they able to deliver and do they have a minimum number of leaflets they will deliver – does this fit with the amount of leaflets you want delivered in the right time scale? You’ll also need to check if they collect the leaflets and flyers from you or if you need to go out of your way to deliver the leaflets to them to deliver to your target audience. (Just so you know, we collect the leaflets from you, at a time that suits you).

Look for testimonials. If they have testimonials on their website this is brilliant as they are proud of the level of work they offer and the customers are happy with their level of service too. Take a look at their social media pages too and look for reviews and feedback on their as well so you can get a real feel for the leaflet distribution company in Brighton and if they will be able to successfully meet your needs.

Then, when you have chosen your favourite leaflet distribution companies in Brighton then call them up and have a chat. What is your gut telling you when you speak to them – are they the company you want to work with to improve brand awareness and grow your business?

We hope to make your shortlist and hopefully we will be speaking to you soon.

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Stats To Show Leaflet Delivery in Burgess Hill Works

Recent research from the Digital Marketing Association showed that 90% of those surveyed said they could not live without their letterbox and 46% of those said that a world without print would be worse than today; and they are just two stats to whet your appetite and show that the world has not completely gone on line!

In fact, 20% of people aged between 18 and 34 years old believed that printed communication will never be completely replaced by digital communication and just over 9% of those over the age of 55 years old believe exactly the same; it really seems that leaflet delivery in Burgess Hill has not died and doesn’t look like it every will – but why?

The research by Digital Marketing Association reported that print can lead to a digital response with 44% of those receiving a leaflet through their door visiting the website of the company, 33% of those receiving the leaflet would search for the products advertised in the flyer online and a further 26% of those receiving the leaflet would keep it for future reference.

This research shows us that direct marketing, even in this day and age, still has the potential to create online sales; but the direct marketing must be aimed at the right audience and marketed in the right way.

Interestingly, 33% of those surveyed felt that they would feel negatively about a company that did not offer any form of printed marketing materials or communication and 56% of those surveyed felt that printed marketing was the most trustworthy of all communication channels; as it was ‘real’ and in their hands, therefore it couldn’t be deleted at the click of a button.

If you are still wondering if leaflet delivery in Burgess Hill works then perhaps these final stats may be of interest. 79% of consumers stated that they react immediately to direct mail as it delivered pretty much into their hands; there really is no better way of putting your marketing into the hands of your target audience.

It has also been reported that more than 66% of consumers keep hold of their mail and this will often include your leaflet; unlike an email that is deleted quickly and without thought in many cases. 17% of consumers admit to keeping items of interest that they receive through their door to use at a later date so you may notice some immediate results to leaflet delivery in Burgess Hill and even more results weeks or months later.

If you would like to know more about our leaflet delivery service in Burgess Hill please contact our friendly customer service team who will be happy to tell you more about leaflet distribution in Burgess Hill and how we can help you get your message out.

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Is Leaflet Distribution in Haywards Heath A Good Way To Attract New Customers?

Here at SPS LMD Sussex we are often asked is leaflet distribution in Haywards Heath is a good way to gain new customers for a business and our first response is that it definitely is. Having expanded from Peterborough to Sussex due to demand for leaflet distribution is Haywards Heath and Sussex – and the fact we are still here over a year later, really shows that leaflet distribution works.

After all, businesses wouldn’t order and print thousands of leaflets and pay for a service on a regular basis that didn’t work, would they?

But you don’t need to take our word for it Data Talk and Marketing Week recently completed a study and found out lots of interesting things when it comes to leaflet distribution and how well it works.

They found that 88% of consumers receiving a certain leaflet remember receiving it while only 59% of customers remember seeing a TV advert, 36% remember seeing an advert on the internet and 36% remember seeing an advert via email. So once again, this research shows that leaflet distribution works.

However the research also found that businesses stated they got 50% more response on leaflet delivery than online advertising. While some businesses worry that leaflet delivery in Haywards Heath is only for the older generation Data Talk and Marketing Week studies shows that 12% of young adults (those aged between 15 and 24 years old) are more likely to respond to door drops in the future, compared to 13% who are likely to respond to the internet.

Leaflet delivery in Haywards Heath is an excellent way of increasing your brand awareness, attracting new customers and gaining more sales for your business. A great way to track to results of a successful leaflet distribution campaign in Haywards Heath is to use a different contact number or email that can only be found on the leaflet or a special voucher or code so you can track the uses of the leaflet.

For more advice and guidance on leaflet distribution in Haywards Heath or surrounding areas then please contact us directly; we would be only too happy to help.

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Royal Mail Research Proves That Leaflet Distribution In Burgess Hill Works

Okay, so Royal Mail didn’t specifically say that leaflet distribution in Burgess Hill works, however they employed the services of Fresh Minds who reported that leaflet distribution in the UK works – but as well as that they found out some other, very interesting things that could really help you if you’re looking to run a leaflet distribution campaign in Burgess Hill.

If you are considering leaflet distribution in Burgess Hill to promote your business then these statistics will be well worth a read for you;

For example, FreshMinds found that 84% of adults in the UK clearly recollect receiving a door drop leaflet within in the last 2 weeks. The research for Royal Mail also found that 51% of adults in the UK see leaflet distribution as an important source of information when it comes to local services and / or events in the local area.

The research by Fresh Minds for Royal Mail also found that consumers prefer getting leaflets from local retailers and services the most with 93% of consumers claiming that they are more than happy to receive leaflets from their local retailers. Another interesting point to note if you are considering leaflet delivery in Burgess Hill for your business is that 81% of consumers are happy to receive leaflets a maximum of once every two weeks.

It was also reported by FreshMinds that 74% of consumers liked to receive leaflets from FMCG (Fast Moving Consumer Goods) brands but also that local restaurants received sales from 50% of the flyers that were delivered and local services received 46% of sales from the leaflets they had had delivered.

If you are still wondering if leaflet delivery in Burgess Hill could work for you then why not take a look at our testimonials from other happy customers, or even take a look at other blog posts for tips and pointers on successful leaflet distribution in Burgess Hill and surrounding areas.

Please feel free to contact us directly if you have any queries or concerns; we would be more than happy to help.

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How To Measure The Success Of Your Leaflet Delivery In Haywards Heath

If you are considering leaflet delivery in Haywards Heath it is only normal that you would like to know if the leaflet delivery campaign has been successful, but how can you do this with the form of printed media and leaflets that you are having delivered?

Research shows that 87% of households remember receiving a specific leaflet through their door, 84% of households have admitted to responding to a leaflet that has a money off coupon or online code, 45% of households have said that they keep leaflets with special offers for future use and 93% of those households surveyed stated that they like and even enjoy receiving product samples and offers delivered through their door.

So while we can see the stats show that leaflet deliveries are successful how can you tell if your leaflet delivery in Haywards Heath has been successful? We have put together just some ideas below for you so you can track the success of your leaflet distribution in Haywards Heath.

Telephone Number

Many businesses trying out or continuing successful leaflet delivery campaigns in Haywards Heath create a new or separate telephone number or dedicated email address that goes onto the flyers that are delivered and then all calls or emails that come through to that number or email account are known to have come from the leaflet distribution in Haywards Heath.

Special Offer / Voucher Code

Other businesses track the success of their leaflet delivery in Haywards Heath through the use of coupons that are only available through the leaflet. This could be the offer of a free gift when a certain product is ordered, money off coupon when a set amount is spent or a similar offer that has a code that you can log as the use of the leaflet that was delivered.

These are just two of the best ways to track the success of your leaflet delivery campaigns in Haywards Heath but of course there are many more. Please feel free to contact our friendly team directly to hear about other success tracking options that can work for you or to get a quote for your leaflet delivery needs in Haywards Heath.

We look forward to hearing from you soon.