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Scissors May Beat Paper; But Paper Certainly Beats Digital!

While we know the rules of the hand game; with rock beating scissors and scissors beating paper – but here at SPS Lmd we strongly believe that paper beats digital, and in more ways than one in fact!

We can’t ignore the fact that there has been an enormous migration to electronic media, but neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.

Years ago we were all told that Ceefax (remember that?) was going to kill newspapers, yet that didn’t happen!

We were also told videos would replace colour brochures; yet colour brochures are still here too.

Despite all the threats, print is still here – but can the same be said for Ceefax?

A Canadian neuromarketing firm called TrueImpact looked at digital media, comparing display ads and email against a direct mail piece. The research looked at attention, persuasiveness and understanding and in all tests the direct mail was found to be easier to process and better for brand recall when measuring brain waves and eye-tracking techniques.

Through this intense research they found that participants exposed to direct mail had a recall 70% higher than those participants that were shown a digital advert.

Of course we are not saying that digital does not work; but it is worth remembering the old fashioned print because it works. Especially when used as part of a leaflet distribution campaign and partnered with a strong digital campaign!

The future is print and digital working together and the companies that get on board with this now will get ahead of the market and stand out from the crowd.

You can’t create a good piece of direct mail for leaflet distribution unless you have a strong online presence to match it. While some people may feel comfortable ordering from a website, it can often be a successful leaflet distribution campaign that directs valuable traffic to an online form or enquiry form.

Contact us now to discuss your leaflet distribution needs and how we can help you achieve the high volume of orders that your business deserves!

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How To Create Door Drop Campaigns In Brighton And Hove That Get Action

When considering your door drop campaign in Brighton and Hove you first need to think about think about what the purpose of your leaflet distribution campaign in Brighton and Hove is, but also the kind of customers that live in the catchment area that you are distributing your flyers.

The most common reason that businesses run door drop campaigns in Brighton and Hove is to attract the attention of a potential new customer. But let us be honest with you; when you send out a flyer many of them will be thrown in the bin after a quick glance. However, if you ensure that your leaflet screams for attention then achieving a good return on your leaflet distribution campaign in Brighton and Hove may not be as daunting as you first thought.

We have put together some top tips for making your leaflet scream for attention and get noticed by your target audience;

  • Make sure your leaflet has a bold and captivating title
  • You leaflet needs to be put together with clear and strong visuals
  • Use your leaflet to play on human emotions
  • Ensure that your leaflet delivers a strong call to action

Whether you are running leaflet distributions in Sussex or Brighton and Hove, the rules don’t change. When leaflet distributions are carried out the right way you can bring in results you never dreamed were possible.

The biggest mistake that we have seen businesses make is that they try and cram every little detail into their leaflet or flyer and this ends up losing the excitement and interest that less detail could achieve. You need to ensure that your leaflet builds a degree of interest and gives the reader a strong pull to react to your call of action by contacting you, going into your store or checking you out online.

From the very beginning of your door drop campaign planning you need to clearly define your objective and use the campaign to accomplish your goal.

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How Leaflet Distribution In Brighton and Hove Can Help Improve Your Business

As a business owner it is always important to consider what you advertise, where you advertise it and how you advertise it. You may or may not have considered using leaflet distribution and leaflet drops in Brighton and Hove as a way to gain new business and brand awareness.

In this blog post we would like to tell you how leaflet distribution in Brighton and Hove can help to improve your business.

There are loads of big businesses out there that use leaflet distribution to help improve their business; just look at the flyers that come through your own door! You’ll see flyers from the local weight loss group, a pizza delivery company, your local estate agents and others too?

Leaflet distributors in Brighton and Hove are a group of people that are used by many of the larger businesses and more successful companies in the local area and they continue using leaflet distribution as a marketing tool because it works!

Leaflet distribution campaigns in Brighton and Hove won’t work for all businesses, but sometimes the quality and style of the leaflet is the reason that leaflet distribution doesn’t work, other times it is because a company plans one leaflet for distribution, minimal sales come through and they think leaflet distribution doesn’t work. Leaflet distribution is not a one-hit wonder.

You need to make sure that you use good quality paper so your leaflet gives a good impression. However, you need to ensure your leaflet isn’t too big or too small either otherwise it may be missed or ignored.

It’s important that the message you want to get across is very clear from a quick glance at the flyer. This message could be a discount, new product, concession, exciting event or anything. Whatever your message you need to make sure it grabs the attention of the audience and your target market quickly.

When you have a brilliant leaflet and you use an experienced and reliable leaflet distribution company in Brighton and Hove you will be able to receive the best possible return on investment through a well thought out and regular leaflet distribution campaign.

 

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Do Leaflet Delivery Campaigns In Brighton and Hove Work?

There is no denying that we are now living in a digital age and it is thought that anything that doesn’t embrace digital is a complete and utter waste of time… which is half true. We have recently expanded from Peterborough and Cambridgeshire to Brighton and Sussex because there is a need for leaflet distribution and in some areas leaflet distribution is a more popular marketing tool that is has ever been before.

We are definitely not saying that you need to give up on online marketing altogether, but very often we are all becoming overwhelmed and overloaded with digital ‘stuff’ and instead of this digital ‘stuff’ being read, people are just clicking that delete button.

The great thing about leaflet deliveries in Brighton and Hove is that leaflets can’t just be deleted; the homeowner has to pick them up and carry them through their home to the bin, if that is where they choose to put them. However, during this journey they will glance at the leaflets in their hands and if the leaflet is eye-catching enough it will be read.

However, when you are looking into leaflet distribution in Brighton and Hove you need to think about what you are doing. Chucking some leaflets through some doors and hoping for the best is not how you plan a successful leaflet distribution campaign in Brighton and Hove. Instead you need to follow these tips;

  • Think about your business aims and objectives
  • Think about your focus market, where they live and the type of home they live in
  • Then create a planned leaflet campaign strategy to fit with the above

Leaflet distribution and flyer drops in Brighton and Hove is booming and judging by our return in repeat clients it works really well. Most businesses we work with on flyer drop campaigns in Brighton and Hove will report a gain in sales.

You can use leaflet deliveries to work with your digital campaigns to and direct the reader of the leaflet back to your website or social media. Make sure the logo on your leaflet, social media and website match and you’ll notice a growth in traffic to your website and social media platforms.

A good leaflet matched with a good leaflet distribution campaign will lead to reading the flyer, going to the website or social media, making contact with you and this will result in a good sale.

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Are Traditional Marketing Methods Forced To Return Due To GDPR?

The impact of the new Genera Data Protection Regulations (GDPR) will tighten the requirements on the use of e-mail and direct mail marketing, as well as the management and control of the data companies and how they use these sources to contact their target audience.

And it got us thinking; will new data protection regulations force the return of focus on to traditional marketing routes like leaflet distribution?

The new legislations means that companies need to have a legal basis for contacting their target audience via email, addressed mail and telephone; this means that the buyer has more control over their personal data and how it is used. A company need to have a clear agreement from the people they are contacting that states they are happy to receive marketing materials via email or addressed mail from the company.

These new regulations that came into place during May have the potential to impact negatively on the use of email marketing and sending marketing materials via the postal service.

We believe that these companies will overcome the GDPR legislations and continue marketing by going back to focusing on and using more traditional forms of marketing. While this may be seen a backward step for some companies, those that make the switch will see this is a real opportunity for them.

Leaflet distribution has been around for years and there is a reason it is still around, even the introduction of new marketing channels over the years. This is because it is still an effective way for a business to directly communicate their marketing messages to their target audience who may be interested in the service or product a company is offering.

Some business owners feel that leaflet distribution is only for the B2C market and this is definitely not the case. Remember that business owners and their employees live in the homes that you could be targeting with leaflet distribution in Brighton.

As experienced, professional and established leaflet distributors in Brighton, we have the resources, expertise and knowledge to help you implement a successful leaflet distribution campaign in Brighton. Just give us a call!

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Get The Most From Your Summer Leaflet Distribution In Hove

We won’t shout about it too loudly in case we scare the sunshine away, but spring has finally sprung and summer is just around the corner so we thought we would take this chance to talk about how you can get the most from your leaflet distribution in Hove this summer.

It’s a bright, vibrant and sunny time of the year that you are advertising in, so make sure that your leaflets are bright, vibrant, sunny and summery. Using colours like yellow, oranges and purples can be extremely powerful when used the right way. While it is a great idea to use the brighter colours to make your offerings stand out, make sure you don’t go overboard with the ‘loud’ colours as this could work against you.

Think about the images you are using on your flyers for flyer drops in Hove; you need to make sure they are bright and colourful images, not an image taken in the rain or with snow on the ground. Make sure the text and colour of your leaflet complement the images on your flyer to really create an emotional connection for your target audience and receivers of the leaflet deliveries in Hove.

Don’t go for boring black or grey text on your flyers, brighten it up a bit but make sure the colours can still be seen. While it may be fun to update the font on your flyers, make sure it is big and clear enough for clients to clearly read. If you have a lot of colour on your leaflet already, then why not consider a bold white font on a coloured background?

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What Can The DMA Teach Us About Leaflet Drops in Hove?

The Direct Marketing Association (DMA) has completed lots of research over the years and they have heard from hundreds of businesses and consumers about their thoughts and experiences of leaflet distribution and leaflet drops. But what can this research teach us about leaflet drops in Hove?

The DMA teaches us that leaflet drops in Hove give businesses a unique opportunity to deliver a hard hitting message matched with a call to action and this can be extremely impactful as part of an integrated marketing strategy. A business can use leaflet distribution to run alongside tv and radio ads or to follow up from a campaign message and reinforce the brand and message. Both options will help to achieve high levels of consumer recall and, in turn, higher response rates.

The DMA teaches us that leaflet distribution in Hove can be effectively used to fit within television or radio catchment areas, sales regions or event an organisation’s retail territory. Through our leaflet distributors in Sussex you can really pin down the areas you want your business, brand, message, and products or services marketed and promoted.

The DMA proves to us that the biggest benefit of leaflet distribution is that your business, band and message is being delivered directly to the home and into the hands of your target audience, unlike some other media options. With leaflet deliveries in Hove you are put directly in control of the targeting and you can set your circulation figure and select the quantity you wish to distribute to which homes. Leaflet distribution in Hove gives you the potential opportunity to create something powerful, colourful or impactful that will be easily seen and acted upon when it lands on a consumer’s doormat.

Our business has grown year on year and we have expanded geographically through repeat business, word of mouth and recommendations – if leaflet distribution didn’t work, we wouldn’t be in business.

 

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How To Test Your Flyers For Flyer Distribution in Hove

Flyer distribution in Hove works, you just need to make sure you target the right areas and right consumers, have the right message and the right offer. It’s important to remember that a one-off leaflet distribution in Hove will not work; it’d all about repetition so your business and logo stick in the consumers mind.

It’s a really good idea to test your flyers and make small changes as the leaflet distribution campaign in Hove continues, for example;

  • Copy –change the wording of your flyer, if you talk about your business then talk about your client instead; if you went formal last time then go informal this time. Change the copy and content to see which flyers work better, while remembering that the connection with your brand will also improve with each flyer the consumer receives from your business.
  • Call To Action – swap around your call to actions because you may find some people prefer to call you, while others may want to visit your website. Why not have open days so the consumer has the option to pop in and see you too?
  • The Offer – Take a look at your offer, can you make it more compelling or perhaps change the offer all together. Maybe last time you had a discount, then this time offer a free gift with purchase, or 50% of the product when they pay full price. You’ll quickly see which offer has more engagement – but make sure your business could afford it if every receiver of the flyer took you up on the offer.

It is really important that you only make one change per flyer distribution campaign in Hove; if you change lots of things then you won’t know which change made the difference and improved your flyers response rate and return on investment.

Testing your flyers gives you a chance to create the best possible flyers for your leaflet distribution campaigns in Hove; if you need a hand then just give us a call.

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How To Choose The Right Leaflet Distribution Company In Brighton

Once your leaflets have been designed and printed they are now with you and you’ll be excited to get them out there, into the hands of your target audience and potential customers as quickly as possible so why not use a leaflet distribution company in Brighton to get your flyers out there quickly and cost-effectively?

But how can you choose the best leaflet distribution company in Brighton?

The first thing you want to do is check out their website; does it look professional, are the photos of business premises, staff and vehicles professional looking? Does the website portray that they are professional, reliable, experienced and affordable? How long have they been in business?

When you consider all these things as you look through their website, you will quickly be able to create a shortlist of leaflet distributors in Brighton that you want to work with.

Then you need to look at what the leaflet distributors can do for you. How many leaflets are they able to deliver and do they have a minimum number of leaflets they will deliver – does this fit with the amount of leaflets you want delivered in the right time scale? You’ll also need to check if they collect the leaflets and flyers from you or if you need to go out of your way to deliver the leaflets to them to deliver to your target audience. (Just so you know, we collect the leaflets from you, at a time that suits you).

Look for testimonials. If they have testimonials on their website this is brilliant as they are proud of the level of work they offer and the customers are happy with their level of service too. Take a look at their social media pages too and look for reviews and feedback on their as well so you can get a real feel for the leaflet distribution company in Brighton and if they will be able to successfully meet your needs.

Then, when you have chosen your favourite leaflet distribution companies in Brighton then call them up and have a chat. What is your gut telling you when you speak to them – are they the company you want to work with to improve brand awareness and grow your business?

We hope to make your shortlist and hopefully we will be speaking to you soon.

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Stats To Show Leaflet Delivery in Burgess Hill Works

Recent research from the Digital Marketing Association showed that 90% of those surveyed said they could not live without their letterbox and 46% of those said that a world without print would be worse than today; and they are just two stats to whet your appetite and show that the world has not completely gone on line!

In fact, 20% of people aged between 18 and 34 years old believed that printed communication will never be completely replaced by digital communication and just over 9% of those over the age of 55 years old believe exactly the same; it really seems that leaflet delivery in Burgess Hill has not died and doesn’t look like it every will – but why?

The research by Digital Marketing Association reported that print can lead to a digital response with 44% of those receiving a leaflet through their door visiting the website of the company, 33% of those receiving the leaflet would search for the products advertised in the flyer online and a further 26% of those receiving the leaflet would keep it for future reference.

This research shows us that direct marketing, even in this day and age, still has the potential to create online sales; but the direct marketing must be aimed at the right audience and marketed in the right way.

Interestingly, 33% of those surveyed felt that they would feel negatively about a company that did not offer any form of printed marketing materials or communication and 56% of those surveyed felt that printed marketing was the most trustworthy of all communication channels; as it was ‘real’ and in their hands, therefore it couldn’t be deleted at the click of a button.

If you are still wondering if leaflet delivery in Burgess Hill works then perhaps these final stats may be of interest. 79% of consumers stated that they react immediately to direct mail as it delivered pretty much into their hands; there really is no better way of putting your marketing into the hands of your target audience.

It has also been reported that more than 66% of consumers keep hold of their mail and this will often include your leaflet; unlike an email that is deleted quickly and without thought in many cases. 17% of consumers admit to keeping items of interest that they receive through their door to use at a later date so you may notice some immediate results to leaflet delivery in Burgess Hill and even more results weeks or months later.

If you would like to know more about our leaflet delivery service in Burgess Hill please contact our friendly customer service team who will be happy to tell you more about leaflet distribution in Burgess Hill and how we can help you get your message out.