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How To Test Your Flyers For Flyer Distribution in Hove

Flyer distribution in Hove works, you just need to make sure you target the right areas and right consumers, have the right message and the right offer. It’s important to remember that a one-off leaflet distribution in Hove will not work; it’d all about repetition so your business and logo stick in the consumers mind.

It’s a really good idea to test your flyers and make small changes as the leaflet distribution campaign in Hove continues, for example;

  • Copy –change the wording of your flyer, if you talk about your business then talk about your client instead; if you went formal last time then go informal this time. Change the copy and content to see which flyers work better, while remembering that the connection with your brand will also improve with each flyer the consumer receives from your business.
  • Call To Action – swap around your call to actions because you may find some people prefer to call you, while others may want to visit your website. Why not have open days so the consumer has the option to pop in and see you too?
  • The Offer – Take a look at your offer, can you make it more compelling or perhaps change the offer all together. Maybe last time you had a discount, then this time offer a free gift with purchase, or 50% of the product when they pay full price. You’ll quickly see which offer has more engagement – but make sure your business could afford it if every receiver of the flyer took you up on the offer.

It is really important that you only make one change per flyer distribution campaign in Hove; if you change lots of things then you won’t know which change made the difference and improved your flyers response rate and return on investment.

Testing your flyers gives you a chance to create the best possible flyers for your leaflet distribution campaigns in Hove; if you need a hand then just give us a call.

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What To Consider Before Booking Your First Leaflet Delivery in Brighton

If you have seen from our blogs, heard from others and understood from research just how beneficial leaflet distribution in Brighton can be for your business and you are keen to try it yourself to grow and expand the customer base for your business, there are a few things we would recommend that you consider first.

What Do You Want Your Leaflet To Achieve?

The first thing you need to think about is what you want to achieve from your leaflet and a leaflet drop in Brighton. Do you want an increase in sales, do you want to improve your brand awareness, do you want to increase your revenue or profit, do you want to gain more exposure for a product or service, do you want people to come in and see you, do you want them to visit your website or do you want to get those phones ringing?

Think about what you want the result to be from a leaflet delivery in Brighton and then design your leaflet accordingly.

Will Your Leaflet Have A Time Limit?

A time limit on your leaflet is a really good way of creating a call to action and encouraging the recipient to do something now, however when you buy leaflets and flyers in bulk you will see that the cost is significantly reduced based on the more flyers you purchase.
Consider if you would like to reinforce your business in the recipients mind with the same flyer over and over, or if you would prefer to spend slightly more on the design and print of your flyers and leaflets to encourage the recipient to do something now; such as accept the special offer, get the discount or apply for the free offering.

What Information Will Be On Your Flyers

For this you need to think about who will be getting the flyers and who you target audience is. For example, older people may need more information and fewer pictures, but a younger audience may appreciate more pictures or even an infographic instead of words.

When you have considered all of these questions then contact us directly; we will be able to help you ensure that you have covered all the major points so you are suitable prepared for a successful leaflet distribution in Brighton.

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How To Choose The Right Leaflet Distribution Company In Brighton

Once your leaflets have been designed and printed they are now with you and you’ll be excited to get them out there, into the hands of your target audience and potential customers as quickly as possible so why not use a leaflet distribution company in Brighton to get your flyers out there quickly and cost-effectively?

But how can you choose the best leaflet distribution company in Brighton?

The first thing you want to do is check out their website; does it look professional, are the photos of business premises, staff and vehicles professional looking? Does the website portray that they are professional, reliable, experienced and affordable? How long have they been in business?

When you consider all these things as you look through their website, you will quickly be able to create a shortlist of leaflet distributors in Brighton that you want to work with.

Then you need to look at what the leaflet distributors can do for you. How many leaflets are they able to deliver and do they have a minimum number of leaflets they will deliver – does this fit with the amount of leaflets you want delivered in the right time scale? You’ll also need to check if they collect the leaflets and flyers from you or if you need to go out of your way to deliver the leaflets to them to deliver to your target audience. (Just so you know, we collect the leaflets from you, at a time that suits you).

Look for testimonials. If they have testimonials on their website this is brilliant as they are proud of the level of work they offer and the customers are happy with their level of service too. Take a look at their social media pages too and look for reviews and feedback on their as well so you can get a real feel for the leaflet distribution company in Brighton and if they will be able to successfully meet your needs.

Then, when you have chosen your favourite leaflet distribution companies in Brighton then call them up and have a chat. What is your gut telling you when you speak to them – are they the company you want to work with to improve brand awareness and grow your business?

We hope to make your shortlist and hopefully we will be speaking to you soon.

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23% Sales Through Direct Mail Marketing

Did you know that on average 23% of all sales in the UK were generated through leaflet distribution and direct marketing; with figures like this it is hard to say that ‘in this digital world, leaflets don’t work’ because they clearly do and this is why do many companies use our business for leaflet distribution in Brighton.

The biggest advantage of leaflet deliveries in Brighton is that you have the ability to measure that actual results from the leaflet by having an individual number set up for the leaflet only, a free gift on presentation of the leaflet of a special offer code that can be only found on the leaflet for example.

By monitoring the response from a few flyer deliveries in Brighton over time then you can see what style of flyer works best for your business and your target audience.

Leaflet delivering in Brighton does not need to be separate from the marketing your business is currently doing, in fact leafleting works well alongside any existing marketing and advertising campaigns you may be involved in off line or online.

Leaflet deliveries can compliment a magazine, radio or newspaper campaign perfectly, especially when it is well times and reinforces other marketing, messages, images and colours. It can gain more brand awareness, make a campaign more successful and bring more new customers on board.

Another benefit that our leaflet deliverers in Brighton can offer is convenience; unlike a post on social media or an advert on the television, your target audience can only see it at that time – but a leaflet delivered to their home can be picked up and viewed at any time and even kept to be read or used at a later time.

Leaflets are also tangible, it is hard for the person holding the flyer to switch off from it like they can with adverts on the television or radio, they are holding your brand message in their hands and this will help ensure they actually see and read your brand and message.

Leaflet distribution in Sussex actually offers a really high return on investment when it is used as part of a marketing strategy; according to research by TGI leaflet distribution offers a better return on investment than digital marketing with an average of £3.22 return for every £1 spent on leaflet distribution.

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How To Measure The Success Of Your Leaflet Delivery In Haywards Heath

If you are considering leaflet delivery in Haywards Heath it is only normal that you would like to know if the leaflet delivery campaign has been successful, but how can you do this with the form of printed media and leaflets that you are having delivered?

Research shows that 87% of households remember receiving a specific leaflet through their door, 84% of households have admitted to responding to a leaflet that has a money off coupon or online code, 45% of households have said that they keep leaflets with special offers for future use and 93% of those households surveyed stated that they like and even enjoy receiving product samples and offers delivered through their door.

So while we can see the stats show that leaflet deliveries are successful how can you tell if your leaflet delivery in Haywards Heath has been successful? We have put together just some ideas below for you so you can track the success of your leaflet distribution in Haywards Heath.

Telephone Number

Many businesses trying out or continuing successful leaflet delivery campaigns in Haywards Heath create a new or separate telephone number or dedicated email address that goes onto the flyers that are delivered and then all calls or emails that come through to that number or email account are known to have come from the leaflet distribution in Haywards Heath.

Special Offer / Voucher Code

Other businesses track the success of their leaflet delivery in Haywards Heath through the use of coupons that are only available through the leaflet. This could be the offer of a free gift when a certain product is ordered, money off coupon when a set amount is spent or a similar offer that has a code that you can log as the use of the leaflet that was delivered.

These are just two of the best ways to track the success of your leaflet delivery campaigns in Haywards Heath but of course there are many more. Please feel free to contact our friendly team directly to hear about other success tracking options that can work for you or to get a quote for your leaflet delivery needs in Haywards Heath.

We look forward to hearing from you soon.