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Scissors May Beat Paper; But Paper Certainly Beats Digital!

While we know the rules of the hand game; with rock beating scissors and scissors beating paper – but here at SPS Lmd we strongly believe that paper beats digital, and in more ways than one in fact!

We can’t ignore the fact that there has been an enormous migration to electronic media, but neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.

Years ago we were all told that Ceefax (remember that?) was going to kill newspapers, yet that didn’t happen!

We were also told videos would replace colour brochures; yet colour brochures are still here too.

Despite all the threats, print is still here – but can the same be said for Ceefax?

A Canadian neuromarketing firm called TrueImpact looked at digital media, comparing display ads and email against a direct mail piece. The research looked at attention, persuasiveness and understanding and in all tests the direct mail was found to be easier to process and better for brand recall when measuring brain waves and eye-tracking techniques.

Through this intense research they found that participants exposed to direct mail had a recall 70% higher than those participants that were shown a digital advert.

Of course we are not saying that digital does not work; but it is worth remembering the old fashioned print because it works. Especially when used as part of a leaflet distribution campaign and partnered with a strong digital campaign!

The future is print and digital working together and the companies that get on board with this now will get ahead of the market and stand out from the crowd.

You can’t create a good piece of direct mail for leaflet distribution unless you have a strong online presence to match it. While some people may feel comfortable ordering from a website, it can often be a successful leaflet distribution campaign that directs valuable traffic to an online form or enquiry form.

Contact us now to discuss your leaflet distribution needs and how we can help you achieve the high volume of orders that your business deserves!

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How To Create A Successful Leaflet Drop In Brighton and Hove

When you run a leaflet distribution campaign in Brighton and Hove it is only normal that you want it to be a successful and effective marketing tool for your business.

In this blog post we have put together some top tips to help ensure that create a successful leaflet drop in Brighton and Hove for your business. We want leaflet drops in Brighton and Hove to work for your business.

Be Impactful

Your leaflet only has a few seconds to make an impact before it is safely delivered to the bin. Make sure that your leaflet stands out when it is found on the doormat. This could be due to the bright colours, a catchy headline or a free offer for example.

Be Simple

While it is important you get your message across so the receiver knows exactly what you do, you want to make sure that the receiver understands who you are and what you do. Keep the message clear and simple and don’t overfill it with too many messages.

Be Desirable

By making sure that your leaflet is desirable you will boost your response rate. By desirable we mean including a money-off promotion, a discount code or some information that the receiver will want to retain for example.

Be Sensational

Remember that there are five senses; while you may not be able to engage with all the senses, think how you can engage with as many of the five senses as possible by creating a leaflet that is sensational; thus creating a more interactive experience.

Be Forceful

Use your leaflet to be forceful and get the receiver to take action. This could be a call to action that makes them come to your store now, call you now, visit your website now, claim your free gift now or whatever you want the reader to do when they see your leaflet.

 

If you are looking for a reliable and professional leaflet drop company in Brighton and Hove then please contact us directly.

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Don’t Want Your Leaflets To End Up In The Bin?

We are a leaflet distribution company in Sussex that have been going for many years; we have been a successful leaflet distribution business because we and our clients know that leaflet distributions in Sussex are effective and they do work.

If you want a successful leaflet distribution campaign in Sussex for your business and you don’t want your leaflets to end up in the bin, then you need to make sure you don’t put too much information on the leaflets as you run the risk of losing your message and call to action in a mass of copy. Too much content can overwhelm the reader and switch off their attention so your leaflet is taken straight to the bin.

You need to make sure that you have a good design for your leaflet and good copywriting too. It’s not about sticking a bright image under a headline with some words about what you do on a leaflet. You need to think about the layout and typography on the leaflet to make it stand out on the doormat and stand out in their minds; not get dropped off in the bin!

A poor quality leaflet may work out cheaper in the short run, but in the long run it will do you more harm than good! If the leaflet is printed on cheap or poor quality paper then that is the first impression you give the reader of your business; that you are cheap and low quality. While it may cost more to print your leaflet on a higher quality paper, it will help you in the long run.

If you can use a good quality paper, a clever layout and design along with just enough information for the reader to understand what you do and want to find out more then you have got yourself a successful leaflet drop in Sussex.

Contact us for a quote on delivery your leaflets in Sussex; we are better value for money than you might think!

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The Advantages Of Leaflet Distribution in Haywards Heath in 2018

We are living in the digital age; this isn’t new information to anyone. In this digital age the power of marketing leaflets and leaflet distribution in Haywards Heath are often overlooked. However leaflet drops in Haywards Heath can be really cost effective, when done right!

As long as paper is still being used, leaflets will always be an effective marketing tool for your business.

They’re Cost Effective

When you are looking to market locally leaflet distribution in Haywards Heath is a really cost effective marketing tool for you. While adverts in the local press may be seen, or they may not be seen, your leaflet will be there on the doorstep to be seen; especially if it’s eye-catching and attention grabbing.

They’re Informative

Unlike the word count restrictions with digital marketing, you don’t get these limitations with leaflets. All you need to do is to make sure that your leaflet is visually appealing and well laid out; then you can include as much or as little information as you want.

They’re Visually Pleasing

With leaflets available in different shapes and sizes, a leaflet allows you to really grab the attention of the reader with colour, layout and content. Unlike a paid ad on a search engine, your advert doesn’t look the same as everyone else’s. You can make it stand out and be noticed.

They’re Readable

Your leaflet will be clear and easy to read, with all the information that your reader and target audience need, but it will be laid out in a way that is easy to read and understand. The content you include in your leaflet for leaflet deliveries in Haywards Heath will be clear and simple so it is easy to read and quick to engage.

They’re Targetable

When you’re looking to get your brand, service or product out locally you will know the sorts of clients you want to work with, and those you don’t want to work with. With leaflet distribution you can choose the areas you want your leaflets distributed. For example, you may be targeting the elderly or families with young children so you can work with a leaflet distribution company in Haywards Heath to make sure your leaflets are delivered through the right doors, to the right audience.

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How To Create Door Drop Campaigns In Brighton And Hove That Get Action

When considering your door drop campaign in Brighton and Hove you first need to think about think about what the purpose of your leaflet distribution campaign in Brighton and Hove is, but also the kind of customers that live in the catchment area that you are distributing your flyers.

The most common reason that businesses run door drop campaigns in Brighton and Hove is to attract the attention of a potential new customer. But let us be honest with you; when you send out a flyer many of them will be thrown in the bin after a quick glance. However, if you ensure that your leaflet screams for attention then achieving a good return on your leaflet distribution campaign in Brighton and Hove may not be as daunting as you first thought.

We have put together some top tips for making your leaflet scream for attention and get noticed by your target audience;

  • Make sure your leaflet has a bold and captivating title
  • You leaflet needs to be put together with clear and strong visuals
  • Use your leaflet to play on human emotions
  • Ensure that your leaflet delivers a strong call to action

Whether you are running leaflet distributions in Sussex or Brighton and Hove, the rules don’t change. When leaflet distributions are carried out the right way you can bring in results you never dreamed were possible.

The biggest mistake that we have seen businesses make is that they try and cram every little detail into their leaflet or flyer and this ends up losing the excitement and interest that less detail could achieve. You need to ensure that your leaflet builds a degree of interest and gives the reader a strong pull to react to your call of action by contacting you, going into your store or checking you out online.

From the very beginning of your door drop campaign planning you need to clearly define your objective and use the campaign to accomplish your goal.

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How Leaflet Distribution In Brighton and Hove Can Help Improve Your Business

As a business owner it is always important to consider what you advertise, where you advertise it and how you advertise it. You may or may not have considered using leaflet distribution and leaflet drops in Brighton and Hove as a way to gain new business and brand awareness.

In this blog post we would like to tell you how leaflet distribution in Brighton and Hove can help to improve your business.

There are loads of big businesses out there that use leaflet distribution to help improve their business; just look at the flyers that come through your own door! You’ll see flyers from the local weight loss group, a pizza delivery company, your local estate agents and others too?

Leaflet distributors in Brighton and Hove are a group of people that are used by many of the larger businesses and more successful companies in the local area and they continue using leaflet distribution as a marketing tool because it works!

Leaflet distribution campaigns in Brighton and Hove won’t work for all businesses, but sometimes the quality and style of the leaflet is the reason that leaflet distribution doesn’t work, other times it is because a company plans one leaflet for distribution, minimal sales come through and they think leaflet distribution doesn’t work. Leaflet distribution is not a one-hit wonder.

You need to make sure that you use good quality paper so your leaflet gives a good impression. However, you need to ensure your leaflet isn’t too big or too small either otherwise it may be missed or ignored.

It’s important that the message you want to get across is very clear from a quick glance at the flyer. This message could be a discount, new product, concession, exciting event or anything. Whatever your message you need to make sure it grabs the attention of the audience and your target market quickly.

When you have a brilliant leaflet and you use an experienced and reliable leaflet distribution company in Brighton and Hove you will be able to receive the best possible return on investment through a well thought out and regular leaflet distribution campaign.

 

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Do Leaflet Delivery Campaigns In Brighton and Hove Work?

There is no denying that we are now living in a digital age and it is thought that anything that doesn’t embrace digital is a complete and utter waste of time… which is half true. We have recently expanded from Peterborough and Cambridgeshire to Brighton and Sussex because there is a need for leaflet distribution and in some areas leaflet distribution is a more popular marketing tool that is has ever been before.

We are definitely not saying that you need to give up on online marketing altogether, but very often we are all becoming overwhelmed and overloaded with digital ‘stuff’ and instead of this digital ‘stuff’ being read, people are just clicking that delete button.

The great thing about leaflet deliveries in Brighton and Hove is that leaflets can’t just be deleted; the homeowner has to pick them up and carry them through their home to the bin, if that is where they choose to put them. However, during this journey they will glance at the leaflets in their hands and if the leaflet is eye-catching enough it will be read.

However, when you are looking into leaflet distribution in Brighton and Hove you need to think about what you are doing. Chucking some leaflets through some doors and hoping for the best is not how you plan a successful leaflet distribution campaign in Brighton and Hove. Instead you need to follow these tips;

  • Think about your business aims and objectives
  • Think about your focus market, where they live and the type of home they live in
  • Then create a planned leaflet campaign strategy to fit with the above

Leaflet distribution and flyer drops in Brighton and Hove is booming and judging by our return in repeat clients it works really well. Most businesses we work with on flyer drop campaigns in Brighton and Hove will report a gain in sales.

You can use leaflet deliveries to work with your digital campaigns to and direct the reader of the leaflet back to your website or social media. Make sure the logo on your leaflet, social media and website match and you’ll notice a growth in traffic to your website and social media platforms.

A good leaflet matched with a good leaflet distribution campaign will lead to reading the flyer, going to the website or social media, making contact with you and this will result in a good sale.

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Are Traditional Marketing Methods Forced To Return Due To GDPR?

The impact of the new Genera Data Protection Regulations (GDPR) will tighten the requirements on the use of e-mail and direct mail marketing, as well as the management and control of the data companies and how they use these sources to contact their target audience.

And it got us thinking; will new data protection regulations force the return of focus on to traditional marketing routes like leaflet distribution?

The new legislations means that companies need to have a legal basis for contacting their target audience via email, addressed mail and telephone; this means that the buyer has more control over their personal data and how it is used. A company need to have a clear agreement from the people they are contacting that states they are happy to receive marketing materials via email or addressed mail from the company.

These new regulations that came into place during May have the potential to impact negatively on the use of email marketing and sending marketing materials via the postal service.

We believe that these companies will overcome the GDPR legislations and continue marketing by going back to focusing on and using more traditional forms of marketing. While this may be seen a backward step for some companies, those that make the switch will see this is a real opportunity for them.

Leaflet distribution has been around for years and there is a reason it is still around, even the introduction of new marketing channels over the years. This is because it is still an effective way for a business to directly communicate their marketing messages to their target audience who may be interested in the service or product a company is offering.

Some business owners feel that leaflet distribution is only for the B2C market and this is definitely not the case. Remember that business owners and their employees live in the homes that you could be targeting with leaflet distribution in Brighton.

As experienced, professional and established leaflet distributors in Brighton, we have the resources, expertise and knowledge to help you implement a successful leaflet distribution campaign in Brighton. Just give us a call!

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Get The Most From Your Summer Leaflet Distribution In Hove

We won’t shout about it too loudly in case we scare the sunshine away, but spring has finally sprung and summer is just around the corner so we thought we would take this chance to talk about how you can get the most from your leaflet distribution in Hove this summer.

It’s a bright, vibrant and sunny time of the year that you are advertising in, so make sure that your leaflets are bright, vibrant, sunny and summery. Using colours like yellow, oranges and purples can be extremely powerful when used the right way. While it is a great idea to use the brighter colours to make your offerings stand out, make sure you don’t go overboard with the ‘loud’ colours as this could work against you.

Think about the images you are using on your flyers for flyer drops in Hove; you need to make sure they are bright and colourful images, not an image taken in the rain or with snow on the ground. Make sure the text and colour of your leaflet complement the images on your flyer to really create an emotional connection for your target audience and receivers of the leaflet deliveries in Hove.

Don’t go for boring black or grey text on your flyers, brighten it up a bit but make sure the colours can still be seen. While it may be fun to update the font on your flyers, make sure it is big and clear enough for clients to clearly read. If you have a lot of colour on your leaflet already, then why not consider a bold white font on a coloured background?