Recent research from the Digital Marketing Association showed that 90% of those surveyed said they could not live without their letterbox and 46% of those said that a world without print would be worse than today; and they are just two stats to whet your appetite and show that the world has not completely gone on line!
In fact, 20% of people aged between 18 and 34 years old believed that printed communication will never be completely replaced by digital communication and just over 9% of those over the age of 55 years old believe exactly the same; it really seems that leaflet delivery in Burgess Hill has not died and doesn’t look like it every will – but why?
The research by Digital Marketing Association reported that print can lead to a digital response with 44% of those receiving a leaflet through their door visiting the website of the company, 33% of those receiving the leaflet would search for the products advertised in the flyer online and a further 26% of those receiving the leaflet would keep it for future reference.
This research shows us that direct marketing, even in this day and age, still has the potential to create online sales; but the direct marketing must be aimed at the right audience and marketed in the right way.
Interestingly, 33% of those surveyed felt that they would feel negatively about a company that did not offer any form of printed marketing materials or communication and 56% of those surveyed felt that printed marketing was the most trustworthy of all communication channels; as it was ‘real’ and in their hands, therefore it couldn’t be deleted at the click of a button.
If you are still wondering if leaflet delivery in Burgess Hill works then perhaps these final stats may be of interest. 79% of consumers stated that they react immediately to direct mail as it delivered pretty much into their hands; there really is no better way of putting your marketing into the hands of your target audience.
It has also been reported that more than 66% of consumers keep hold of their mail and this will often include your leaflet; unlike an email that is deleted quickly and without thought in many cases. 17% of consumers admit to keeping items of interest that they receive through their door to use at a later date so you may notice some immediate results to leaflet delivery in Burgess Hill and even more results weeks or months later.
If you would like to know more about our leaflet delivery service in Burgess Hill please contact our friendly customer service team who will be happy to tell you more about leaflet distribution in Burgess Hill and how we can help you get your message out.