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The team here at SPS Sussex have been in the leaflet delivery business a while, we have buckets of knowledge and experience and are happy to help our clients achieve the best possible results and really win at leaflet distribution in Burgess Hill.

Whether you are a local restaurant, an estate agency, a gym, a childcare facility, a business owner, a franchisee or an agency you all have the same aim for your leaflet distribution; you all want your leaflet delivery in Burgess Hill to work and this is why we have put together some top tips for you to win at leaflet distribution in your area.

Make sure you take the time to consider what you are going to be offering, the price of the product and if you will include a special offer or discount. As you will see from previous blog posts we highly recommend special offers or discount codes because the receiver is then more likely to keep the voucher and you can track the success of your leaflet deliveries in Burgess Hill too.

You also need to think about when you will arrange for the leaflets to be delivered, if you are promoting summer holidays send the leaflets out at times when people are most likely to book their summer holidays – not when it is already summer holiday time. The same for Christmas party bookings at your restaurant, they’ll want to book it before December so they’ll need your details and offerings before then.

One hit wonders never work, you cannot just send out one leaflet to each home, it needs to be a regular and repetitive thing to be a successful marketing solution. This gives your customer a chance to get used to your brand and what you offer so you can build up trust with them. It takes time for a message to get across, so you will need to plan a whole leaflet distribution campaign in Burgess Hill to make sure you win.

While you need to ensure that your leaflet portrays the right image of you, your business and your brand it is not wise to send the same leaflet each time, so stick to a similar lay out and the same colours so your brand is recognised, but change what you are offering so the receiver learns more about your business and what you can offer them.

If you’d like help to win at leaflet distribution in Burgess Hill then give us a call; we would be more than happy to help you achieve more for your business.

While the 21^st century may offer us a new digital world and modern marketing techniques with a great cost per conversion, there are still very few marketing techniques online and offline that can be as effective as a well planned leafleting campaign in Brighton.

Leafleting or door to door marketing in Brighton is a form of direct marketing because it gets your message and your brand straight into the hands of your target audience. It is an affordable, simple way of getting your brand out there, engaging with new customers and boosting your sales.

Small local businesses or larger businesses offering a local service or with a local store do phenomenally well with leaflet distributions in Brighton, especially those offering a taxi service, takeaway food, window cleaning, estate agents and so on. Leaflet delivery in Brighton is an ideal way to spread your business and brand to your local geographical target area.

If you are launching a new venture, starting a new takeaway or opening a new shop in the local area then having a leaflet distribution campaign in Brighton will be effective at getting your business known in the local area. Meanwhile established local businesses can use leaflet deliveries in Brighton to deliver money-off vouchers, special deals, events or promotions to their customers in the local area and help drive a boost in sales.

There are 6 key things that you need to consider to create an effective leafleting campaign in Brighton and these are as follows;

1. You need to have an eye-catching design so the leaflet grabs attention
2. You need to have a clear message for your target audience
3. Your leaflets need to be professionally printed, for many customers this will be their first impression of your business and brand
4. You need to have a clear and concise call to action that tells the reader what to do next
5. You need to look at a target distribution to a set geographical area and look at on-going dates of leaflet deliveries for the campaign to be successful
6. You need to have a measurement of the response to the leaflet, whether this is a voucher code or contact details that can only be found on the leaflet.

If you would like help creating an effective leafleting campaign in Brighton then please contact our team directly; we would be more than happy to help.

It has been reported that 5 times more people read the headline on a leaflet than read the rest of the content on the page; this means that 4 out of 5 people do not find the headline catchy enough to read the rest of the leaflet. However, this also means the headline costs 80p out of the £1 you spend; 80% of the cost of your leaflet could be wasted if it is a poor headline.

While everyone is saying that in this age, digital is the way forward – if leaflet distribution in Haywards Heath is done right then it is still a very cost effective and viable approach to increasing your brand awareness and gaining new customers.

When designing your leaflet for leaflet delivery in Haywards Heath you need to ensure that the title or headline on your leaflet is clear and stands out. You have seconds to engage with the reader and this engagement will be through your title and headline so make it attention grabbing, eye-catching and making them want to know more.

It’s a great idea to include a special offer, not only does this help you track the success of leaflet deliveries in Haywards Heath but it also gives the reader a reason to keep your leaflet and people will be far more likely to keep your leaflet in a safe place if there was a good special offer on it that is relevant to them.

Ensure your content is brief; you don’t want to give the reader too much information because they just won’t read it; instead make sure the reader knows that you are offering and where they need to go if they want to find out more.

We’ve said it before and we will say it again, you need to have a clear call to action whether this is a special offer ending date, a number to call, a website to visit or a new store opening date. Keep the content brief as we have said already, but make sure the call of action is attractive, clear and easy.

These are just some ways you can make your leaflet distribution in Sussex more successful; if you would like more ide

PT Barmun of The Greatest Show On Earth once said “Half of marketing doesn’t work… if only I knew which half” and while this statistic for marketing is still true in some cases, there really is no excuse why you shouldn’t know what marketing works and doesn’t work for your business.

In this blog post we would like to help you track the success of your leaflet deliveries in Haywards Heath so you can see what half of your marketing works; give some of our ideas and try and let us know how you get on – we personally think you will be very impressed when you realise the success of leaflet distribution on Haywards Heath for your business.

Tracking Telephone Numbers

Set up a new telephone number purely for the leaflet distribution campaign in Haywards Heath, then you know exactly where the customer heard of you because this telephone number can only be found on that leaflet. Setting up a new telephone number, especially through skype or VoIP can often be extremely cheap and you can even have the number transferred through to a mobile phone.

Google Analytics

If you have a website (and you definitely should as a business in this modern day) then you’ve got to have Google Analytics; it is a completely free tool by Google that allows you to see who comes to your website, how and when. If there is a rise in traffic to your website shortly after a leaflet delivery in Haywards Heath then you know the leaflet distribution campaign worked; especially if you are getting sales from these extra visitors to your website too!

Voucher Codes & Special Offers

Having a special offer or voucher code that is only available on your leaflet is one of the easiest ways to track the success of the leaflet delivery campaign in Haywards Heath; because every time that voucher code is used you know the person received the leaflet and have gone on to purchase a product or service from your business.

An expert once said “You can’t manage what you don’t measure” and this couldn’t be truer when it comes to leaflet distribution; why not call us about leaflet deliveries in Haywards Heath now to see how we can help your business measure success.

Recent research shows that we, as the average human being in the UK, are exposed to up to 5,000 adverts a day; this could be radio adverts, bill boards, other cars on the road, adverts on TV, on social media, adverts text to us and adverts in shop windows – you can see how it quickly adds up to a LOT of adverts in one day.

So when you are looking at leaflet delivery in Sussex you need to find a way for your advert to stand out and not just fall into the space where the other 5,000 adverts fall; but instead stand out from the crowd and stick in the readers mind.

People are using spam filters and fast forwarding advert breaks by watching TV on demand, they are quickly deleting spam emails without a second thought; but what are leaflets from leaflet deliveries in Sussex – where are these adverts going?

We have previously written blogs that prove leaflets are being kept for longer, put in a drawer or on the pin board which means they are being kept in the receivers mind and being looked at numerous times – this just isn’t possible with radio and TV adverts because once the advert is over the advert is gone; out of sight, out of mind perhaps?

But you still need to do something to grab the reader’s attention, you can’t just say “We are here – come and buy from us” because the reader needs a reason, they need a call to action and they need a strong offer that makes them want to contact you or use your business now.

When creating a leaflet for leaflet distribution in Sussex you need to think about how your leaflet and advert will stand out from the thousands of others leaflets the receiver will see that day. You need to be sure that your message is clear and the receiver will understand what they are being offered.

It is also a good idea to encourage the receiver to buy from your business instead of another company and you could do this by showing the price difference between you and a competitor, offering a special offer or a free sample?

While it may not be December yet and Christmas may still seem a lifetime away, you need to start thinking about Christmas for your business, what you will do for Christmas and how you will promote this.

As December comes your customers will be inundated with festive emails, Christmas themed posters and adverts all around them and some jolly flyers through their door – you need to get ahead of the competition and you can do this by starting now.

When it comes to Christmas parties people don’t want to book them a few days before, they want to know they have booked the venue or table for their Christmas party in advance so they can get on with the rest of the Christmas rush – now is the time to get your Christmas flyers delivered in Brighton.

Here at SPS LMD Sussex we have already seen Christmas themed flyers ready for leaflet distribution in Brighton because our clients have used us before and know that getting ahead of the competition for Christmas by delivering leaflets in Brighton now is what makes the difference between an average year and a good year for business and profit.

As we get closer to Christmas your business will get busier and busier; you’ll soon run out of time to create leaflets for delivery or not get round to contacting us to deliver the leaflets and before you know it it’s the week before Christmas and your flyers are sat in the corner of the office getting dusty.

Contact us now about your needs for leaflet delivery in Brighton for Christmas, we can look after your leaflets for you until they need to be delivered or we can remind you nearer the date if you would like to book leaflet distribution for later in the year.

We are here to help take out a little bit of stress of Christmas from you so you can sit back and watch the orders roll in; call the delivery team now to see how we can help you.

Here at SPS Lmd we have many years experience of leaflet distribution in Sussex and leaflet deliveries; over the years we have become experts in leaflets that work and leaflets that do not work – as a leaflet delivery company in Burgess Hill we want to ensure our clients always get the best from the leaflet delivery in Burgess Hill so we have put together some pointers about Call To Action that will create more successful leaflets for a more successful leaflet distribution in Burgess Hill.

We feel that there are three things that every Call To Action statement needs; a no obligation statement to reduce risk, a simple command statement and an encouragement to respond immediately –let’s look at these Call To Action statements in more detail;

1. A No-Obligation Statement to Reduce Risk

This is where you give the receivers of the leaflet deliveries in Burgess Hill something that will remove the risk of trying your business, product or service for the first time and help you build trust in your brand as you are openly showing that as a business you are willing to invest in your customers because you have the confidence they will like what they see from you.

Bad Call To Action: Call today to order your pizza

Good Call To Action: Call today to get 50% off your first order of our delicious take-away pizzas.

2. A Simple Command Statement

A Call To Action needs to tell people how to act, or they won’t. Everyone has busy lives and busy work and social schedules that they need short, sharp Call To Action statements that are simple to complete and follow through.

Bad Call To Action: Learn more about how our insurance could save you money.

Good Call To Action: Call 0800 123 123 now so we can save you money on your insurance today.

3. Encouragement to Respond Immediately

Reports from The Guardian show that the average person in the UK is exposed to around 3,500 adverts every day so when it comes to leaflet distribution in Burgess Hill you need to find a way to stand out from the crowd and get your advert seen and action to take place. Give the receiver a deadline so they have to respond;

Bad Call To Action: Pop by our store for your free gift

Good Call To Action: Bring this voucher to our store at 123 Street on Wednesday for your free sample; when they’re gone, they’re gone!

There is loads of research out there to show that you need to share your marketing message numerous times before a sale or response is achieved and this is no different for leaflet distribution in Haywards Heath; repetition, repetition and more repetition is the key for a successful leaflet delivery campaign in Haywards Heath.

It is the same for a salesperson; he or she is unlikely to get a sale after their first call or email, but with continued contact the salesperson is more likely to get a yes for their service or product and this is the same idea when it comes to leaflet distribution in Haywards Heath – the more contact you make with the potential customer, the more likely they are to become your customer.

Here at SPS Lmd we would even recommend that you send 5,000 prospects a leaflet 5 times instead of sending 25,000 just one leaflet because we know that this way of doing leaflet delivery in Haywards Heath works much better for our clients and they get more interest, engagement and up-take from the receivers of the leaflets.

Remember that selling rarely has quick results; you may get some sales when you send out one leaflet, but as you send out more leaflets you will get more engagement and sales each time. Just because you may have very few sales from the first leaflet does not mean that leaflet distribution in Haywards Heath does not work for you; it just means the receiver doesn’t know enough about your business yet.

It is essential that you take time to carefully plan a successful leaflet distribution campaign in Haywards Heath to get the most from it; think about what your first leaflet will look like and how each of the future leaflets will follow on. Consider what you want the receiver to do; do you want them to buy now or contact you for more information, maybe you are just using the initial leaflet to create brand awareness and make the receiver aware you are here?

Here at SPS Lmd we have been managing leaflet door drops in Sussex and Cambridgeshire for many years, over this time we have gained a large amount of knowledge and experience to be able to help our clients achieve more with their leaflet distribution; please contact us directly to see how we can help you.

As with everything your business spends money on, you want to know it works. You wouldn’t pay money for a new computer for your business if it didn’t turn on and you wouldn’t spend thousands of pounds advertising online if nothing came back from it; so how can you track the success of a leaflet delivery campaign in Burgess Hill to ensure that it really is a service worth your business spending money on?

Include a Special Offer

By including a special offer onto your leaflets that is only available for a limited time only and only promoted on the leaflet and not in store you will be able to tell how many people purchased that special offer. You can then look at the profit made on the special offer and the cost of the leaflet delivery door drop in Burgess Hill; then see how much money you made.

Include a QR Code

Have a special QR code that goes through to your website from the leaflet; this way when the receiver scans the QR code and goes onto your website you will be able to see that and therefore track how many people scanned the QR code. However, be wary with QR codes and make sure a QR code is right for your product and your target audience.

Where Did You Hear About Us?

On your website or on a feedback form after the product or service has been completed include a question on the survey that asks where the customer heard about you. This way you will be able to track real sales against your leaflet delivery and see how many people saw your leaflet door drop in Burgess Hill and then went on to order from you.

Create a New Contact

You could set up a separate or new email address or telephone number that is only used on leaflet distribution campaigns in Burgess Hill, you can then see how many calls or emails that are received at the specific email address or telephone number and this will show you how successful your leaflet distribution campaign in Burgess Hill was.

Overall Busy-ness

Another way you can track the success of the leaflet distribution is through the overall busy-ness within your store, on your website, on your phones and your emails. If you suddenly notice a growth in traffic to your website, people dropping into your store, calling you or emailing you in the days after your leaflet is distributed then it is likely this is due to a successful leaflet delivery campaign.

Here at SPS Lmd we have been running successful leaflet distribution campaigns in Sussex and Cambridgeshire for many years and this has given us the experience and knowledge to know what is right and what is wrong when it comes to leaflet delivery campaigns.

One of the biggest mistakes that some business make when starting a leaflet door drop is that they decide to promote their business to all areas of the town or city they are based in; but this doesn’t always work.

If you are offering a take-away service then yes; why not deliver leaflets to every single house surrounding the areas of your business. However, if you offer conservatories then you don’t want to distribute leaflets to homeowners in a block of flats; flyers about mums & babies classes to a residential home or leaflets about selling your home to a council estate as it will often not be their home to sell.

As with all businesses there is no point trying to sell your wares where there is no demand for it so before starting your leaflet distribution campaign in Sussex think about the homes in your area and the interest in the products or services that you can offer.

In some cases you may just need to amend the flyer so it is of interest to people living in that area or promote a different product or service, but in other cases there may just be no interest for your products or service so don’t waste your time and money with leaflet deliveries so you can promote your business in that area.

By taking the time to think about who your target audience are and where they lobe you will save your business a lot of time and money by having your leaflets delivered in Sussex to prospects who are more likely to want to purchase your products or services from you.

It is important to remember that you may not get the perfect and hoped for response first time and this should not be expected. It will take time for you to refine your leaflet deliveries and also the leaflets – each time learning from what work well the previous time and also remembering that it takes a customer time to get used to seeing your business before they are ready to buy from you.