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What Can The DMA Teach Us About Leaflet Drops in Hove?

The Direct Marketing Association (DMA) has completed lots of research over the years and they have heard from hundreds of businesses and consumers about their thoughts and experiences of leaflet distribution and leaflet drops. But what can this research teach us about leaflet drops in Hove?

The DMA teaches us that leaflet drops in Hove give businesses a unique opportunity to deliver a hard hitting message matched with a call to action and this can be extremely impactful as part of an integrated marketing strategy. A business can use leaflet distribution to run alongside tv and radio ads or to follow up from a campaign message and reinforce the brand and message. Both options will help to achieve high levels of consumer recall and, in turn, higher response rates.

The DMA teaches us that leaflet distribution in Hove can be effectively used to fit within television or radio catchment areas, sales regions or event an organisation’s retail territory. Through our leaflet distributors in Sussex you can really pin down the areas you want your business, brand, message, and products or services marketed and promoted.

The DMA proves to us that the biggest benefit of leaflet distribution is that your business, band and message is being delivered directly to the home and into the hands of your target audience, unlike some other media options. With leaflet deliveries in Hove you are put directly in control of the targeting and you can set your circulation figure and select the quantity you wish to distribute to which homes. Leaflet distribution in Hove gives you the potential opportunity to create something powerful, colourful or impactful that will be easily seen and acted upon when it lands on a consumer’s doormat.

Our business has grown year on year and we have expanded geographically through repeat business, word of mouth and recommendations – if leaflet distribution didn’t work, we wouldn’t be in business.

 

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How To Test Your Flyers For Flyer Distribution in Hove

Flyer distribution in Hove works, you just need to make sure you target the right areas and right consumers, have the right message and the right offer. It’s important to remember that a one-off leaflet distribution in Hove will not work; it’d all about repetition so your business and logo stick in the consumers mind.

It’s a really good idea to test your flyers and make small changes as the leaflet distribution campaign in Hove continues, for example;

  • Copy –change the wording of your flyer, if you talk about your business then talk about your client instead; if you went formal last time then go informal this time. Change the copy and content to see which flyers work better, while remembering that the connection with your brand will also improve with each flyer the consumer receives from your business.
  • Call To Action – swap around your call to actions because you may find some people prefer to call you, while others may want to visit your website. Why not have open days so the consumer has the option to pop in and see you too?
  • The Offer – Take a look at your offer, can you make it more compelling or perhaps change the offer all together. Maybe last time you had a discount, then this time offer a free gift with purchase, or 50% of the product when they pay full price. You’ll quickly see which offer has more engagement – but make sure your business could afford it if every receiver of the flyer took you up on the offer.

It is really important that you only make one change per flyer distribution campaign in Hove; if you change lots of things then you won’t know which change made the difference and improved your flyers response rate and return on investment.

Testing your flyers gives you a chance to create the best possible flyers for your leaflet distribution campaigns in Hove; if you need a hand then just give us a call.

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What Should Your Leaflet Look Like For Leaflet Distribution in Brighton?

Here at SPS Lmd in Sussex we have been offering leaflet distribution for many years and over this time we have seen lots and lots of leaflets; some that work and some that really don’t work. Wherever possible we will work with our client and help them create the best possible leaflet for leaflet distribution in Sussex.

In this blog post we have put together two top tips to help you get the most from your leaflet distribution in Brighton, by deciding what your leaflet or flyer should include and what it should look like.

  1. Who Will Receive It?

Before designing your flyer for leaflet deliveries in Brighton, consider who will be receiving it. Think about the streets you want your flyer to be delivered to and the sorts of people that live on those streets and what they would want to see.

If for example, you are a window cleaner and you’re targeting an area where older and more mature people live; in this case you want a very simple, professional looking leaflet that is informative and tells them clearly what you do and the service you offer.

However, if the area you are targeting for your window cleaning service is a younger generation you want to make sure your leaflet is clear and to the point with more pictures and less writing. Make sure you always consider who your audience is and adjust your leaflet according to each target audience.

  1. What Are The Demographics Of Your Target Audience?

Although we briefly touched on this in the last point, there is more to demographics than just age. For example are they recipients and your target audience male or female, are they married, with young children, children moved out, single, widowers, etc.

Once you can clearly indentify your target audience and those receiving the leaflets from your business you can start to understand what that sort of person would want to see from your leaflet which will help you create the right leaflet for leaflet drops in Brighton.

If you are unsure of the best leaflets for your business or how leaflet distribution in Sussex could work for your business then contact us directly; we would always be happy to help you achieve more for your business through leaflet distribution.

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What To Consider Before Booking Your First Leaflet Delivery in Brighton

If you have seen from our blogs, heard from others and understood from research just how beneficial leaflet distribution in Brighton can be for your business and you are keen to try it yourself to grow and expand the customer base for your business, there are a few things we would recommend that you consider first.

What Do You Want Your Leaflet To Achieve?

The first thing you need to think about is what you want to achieve from your leaflet and a leaflet drop in Brighton. Do you want an increase in sales, do you want to improve your brand awareness, do you want to increase your revenue or profit, do you want to gain more exposure for a product or service, do you want people to come in and see you, do you want them to visit your website or do you want to get those phones ringing?

Think about what you want the result to be from a leaflet delivery in Brighton and then design your leaflet accordingly.

Will Your Leaflet Have A Time Limit?

A time limit on your leaflet is a really good way of creating a call to action and encouraging the recipient to do something now, however when you buy leaflets and flyers in bulk you will see that the cost is significantly reduced based on the more flyers you purchase.
Consider if you would like to reinforce your business in the recipients mind with the same flyer over and over, or if you would prefer to spend slightly more on the design and print of your flyers and leaflets to encourage the recipient to do something now; such as accept the special offer, get the discount or apply for the free offering.

What Information Will Be On Your Flyers

For this you need to think about who will be getting the flyers and who you target audience is. For example, older people may need more information and fewer pictures, but a younger audience may appreciate more pictures or even an infographic instead of words.

When you have considered all of these questions then contact us directly; we will be able to help you ensure that you have covered all the major points so you are suitable prepared for a successful leaflet distribution in Brighton.

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Your Free Leaflet Distribution Guide

Here at SPS LMD Sussex we have many years experience of leaflet distribution, leaflet delivery and leaflet drops. Over the years we have picked up tips from our own experience and also from our clients and we would like to share these with you to help you get the most out of leaflet distribution in Sussex for your business.
Leaflet deliveries in Sussex really do work for small and large businesses of all shapes and sizes, but only when done right so follow this free leaflet distribution guide for a successful leaflet drop in Sussex.
1. Figure out whom your target audience are; who they are, what they like and where they live.
2. Decide what you want your target audience to do when they get your leaflet through their door; pick up the phone, go to your website, come in store, etc.
3. Make sure you tailor your leaflet to suit the needs of the client; why is your service or product right for them but also the layout, wording and pictures.
4. How will you get the leaflets in the hands of the right people; where do your ideal customers live?
5. Include free valuable information in your leaflet; things like free advice, tips, a special offer, a free consultation, discount, etc.
6. Think about when you will deliver the leaflets; if you’re promoting Christmas products is December too late or October too early? Do they want your take-away food flyer on their doormat on Monday, Friday or over the weekend?
7. Don’t forget to follow up – a one off leaflet drop in Sussex won’t turn your business around over night, brand awareness and building up trust takes time.
Leaflet distribution in Sussex isn’t for every business, but if you are running a business that sells directly to the consumer, you want to build brand recognition, awareness, sales and customers then leaflet distribution could really work for you.

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How To Choose The Right Leaflet Distribution Company In Brighton

Once your leaflets have been designed and printed they are now with you and you’ll be excited to get them out there, into the hands of your target audience and potential customers as quickly as possible so why not use a leaflet distribution company in Brighton to get your flyers out there quickly and cost-effectively?

But how can you choose the best leaflet distribution company in Brighton?

The first thing you want to do is check out their website; does it look professional, are the photos of business premises, staff and vehicles professional looking? Does the website portray that they are professional, reliable, experienced and affordable? How long have they been in business?

When you consider all these things as you look through their website, you will quickly be able to create a shortlist of leaflet distributors in Brighton that you want to work with.

Then you need to look at what the leaflet distributors can do for you. How many leaflets are they able to deliver and do they have a minimum number of leaflets they will deliver – does this fit with the amount of leaflets you want delivered in the right time scale? You’ll also need to check if they collect the leaflets and flyers from you or if you need to go out of your way to deliver the leaflets to them to deliver to your target audience. (Just so you know, we collect the leaflets from you, at a time that suits you).

Look for testimonials. If they have testimonials on their website this is brilliant as they are proud of the level of work they offer and the customers are happy with their level of service too. Take a look at their social media pages too and look for reviews and feedback on their as well so you can get a real feel for the leaflet distribution company in Brighton and if they will be able to successfully meet your needs.

Then, when you have chosen your favourite leaflet distribution companies in Brighton then call them up and have a chat. What is your gut telling you when you speak to them – are they the company you want to work with to improve brand awareness and grow your business?

We hope to make your shortlist and hopefully we will be speaking to you soon.

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Distributing Your Flyers Door To Door

If you have just confirmed the design of your brand new flyers and ordered thousands of them you may notice that feeling of panic set in, while it worked out cheaper per flyer to get the extra few thousand you will soon have thousands of new leaflets arrive on your doorstep and how will you deliver them and get them out to your target audience?

Door to Door Leaflet Delivery in Brighton could be the answer you are looking for; here at SPS we can collect those leaflets from you and deliver them through peoples doors on your behalf. Direct Marketing Association completed research on the success of door to door leaflet distribution and found that up to 79% of people keep, pass on, read or glance at the leaflets and flyers delivered through their doors.

We offer two different leaflet distribution services in Brighton, these are Solus or Shared. Solus means that we will deliver only your leaflet through every door on the streets of your choice, meanwhile shared leaflet distribution in Brighton means your flyer could be delivered with around 3 others flyers, however none will offer the same product or service as you.

While the solus leaflet distribution in Brighton is more expensive, it does mean that yours will be the only leaflet that the recipient picks up when they come through the front door. However a shared leaflet distribution in Brighton is a cheaper option, but means it will be delivered with other companies flyers.

There has been so much research to prove that leaflets and flyers are one of the most cost effective types of advertising so it is well worth investing in a well designed flyer. However, what is the point of paying out for the design and print of amazing leaflets for them to sit in the corner of the office gathering dust?

Of course you could encourage your employees to deliver them for you but that won’t help staff morale and they won’t be using their skills to the benefit of the business. You could pay your son and his friends to go out and deliver them for you but they could dump them in a bush and enjoy playing at the park instead?

Or you could employ the services of our experienced, reliable and professional leaflet distributors in Brighton for your company message, brand and fantastic leaflets to get into the hands of the right people and in turn gain more sales and grow your business.

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23% Sales Through Direct Mail Marketing

Did you know that on average 23% of all sales in the UK were generated through leaflet distribution and direct marketing; with figures like this it is hard to say that ‘in this digital world, leaflets don’t work’ because they clearly do and this is why do many companies use our business for leaflet distribution in Brighton.

The biggest advantage of leaflet deliveries in Brighton is that you have the ability to measure that actual results from the leaflet by having an individual number set up for the leaflet only, a free gift on presentation of the leaflet of a special offer code that can be only found on the leaflet for example.

By monitoring the response from a few flyer deliveries in Brighton over time then you can see what style of flyer works best for your business and your target audience.

Leaflet delivering in Brighton does not need to be separate from the marketing your business is currently doing, in fact leafleting works well alongside any existing marketing and advertising campaigns you may be involved in off line or online.

Leaflet deliveries can compliment a magazine, radio or newspaper campaign perfectly, especially when it is well times and reinforces other marketing, messages, images and colours. It can gain more brand awareness, make a campaign more successful and bring more new customers on board.

Another benefit that our leaflet deliverers in Brighton can offer is convenience; unlike a post on social media or an advert on the television, your target audience can only see it at that time – but a leaflet delivered to their home can be picked up and viewed at any time and even kept to be read or used at a later time.

Leaflets are also tangible, it is hard for the person holding the flyer to switch off from it like they can with adverts on the television or radio, they are holding your brand message in their hands and this will help ensure they actually see and read your brand and message.

Leaflet distribution in Sussex actually offers a really high return on investment when it is used as part of a marketing strategy; according to research by TGI leaflet distribution offers a better return on investment than digital marketing with an average of £3.22 return for every £1 spent on leaflet distribution.

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How To Increase Your ROI For Leaflet Distribution in Brighton

If you are looking for a great return on your investment for marketing then you will find printed media is still one of your leading options and there are lots of ways to increase the effectiveness of the ROI of your printed marketing materials and leaflet distribution in Brighton.

We have put some top tips together to help you increase your ROI for leaflet delivery campaigns in Brighton;

Accurately Target Your Market

Before you begin designing your printed materials and choosing how many you will put through leaflet distribution campaigns in Brighton, stop and think about whom your target audience is, where they are and what they will want to see on the leaflet that comes through their door. You need to get the right message into the right hands and this will take some thinking about.

Develop Focused Messaging

Make sure your brand voice and tone is integrated seamlessly from your website, to your employees to the leaflet that is being posted by leaflet deliverers in Brighton. Consider how you can use your leaflet to capture the attention of your target audience, create a connection with the reader and which key elements will be part of your leaflets to inspire an action from the reader. You need a call to action so the reader knows what to do next; whether that is to come in store and see you, call for more information or order online.

Time and Choose Your Distribution Method Correctly

If you choose the team here at SPS LMD for example, you will be offered one of two different services for your leaflet deliveries in Brighton. You can have a solo service which means just your leaflet will be delivered on its own through the door of your target audience, or for a lower price you can join up to 2 other companies and your leaflet will be one of three leaflets posted through the receiver’s door.

You will also need to think about the timing of the leaflet; for example you don’t want to send out Christmas Present ideas in January, but instead November and December. Think about how long it will take to design, print and deliver your leaflets so you can choose the best time for the leaflet distribution in Brighton.

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Five Fab Reasons For Fantastic Leaflet Drops In Brighton

Here at SPS Leaflet Distribution in Brighton we feel there is a leaflet for every occasion, but we have come up with 5 fabulous reasons for a fantastic leaflet drop in Brighton and we would like to share these with you;

  1. Entering A New Market?

If your business is looking at entering a new market area then a leaflet distribution campaign in Brighton can be an excellent idea. Research shows that 85% of all consumers will look through their mail before deciding to keep it or throw it away so leaflet distribution in Brighton can be a low cost per impression marketing tool for your business.

  1. Extending Your Existing Database?

Using an effective leaflet with strong call to actions can really help you extend your database as you can clearly track specific individuals by special offers, deals or even contact details that are only available with the leaflet that is put through their door. Research shows that growing an existing database and nurturing that database costs an average of 300% less per customer than gaining a new customer.

  1. Reaching New Audiences?

When you use leaflet delivery campaigns in Brighton it makes it easier to reach a new audience because you can easily use our highly targeted geographical demographics to target the right potential customers in the right place. You don’t need to spend lots of money on expensive research, just capture their attention with strong and effective marketing materials.

  1. Sending Out Samples?

If you are sending out samples to a wide audience then do this with leaflet distribution is Brighton; the sample will quickly set your leaflet apart from the rest of their mail and it will help you stand out too. Sampling often requires certain people to be in a certain place in a certain time, but using samples as part of your leaflet drop campaign in Brighton means your target audience have your sample on their doorstep.

  1. Supporting Ad Campaigns?

Research shows that the average person needs 7 impressions of your brand or product before they consider taking action, by adding an effective door drop campaign in Brighton to your marketing campaign you are increasing the impressions of your brand and increasing the likeliness that the person will purchase from your company.

If you would like to know more about how we can help your business get your brand out there then please do not hesitate to contact us; we would be more than happy to help your business achieve more through leaflet deliveries in Brighton and surrounding areas.