Category: News

Finding new business and attracting new customers can be really tricky, especially in niche industries. But, for many Christmas shoppers that are trying to find that perfect gift for a loved one, the niche business is exactly who they are looking for.

You just need to make it easy for them to find you, even if they didn’t know about you!

During the run up to Christmas you can really maximise your appeal with a display of great offerings which will help you open the door to new relationships which will hopefully build over time, and you will become the ONLY business they want to think about for their loved one whether its Christmas, their birthday, an anniversary, Easter or any other occasion.

All great messages need to start with a clear leaflet marketing strategy, you need to think about what your leaflet will say, how it will look and when it will be delivered.

Here at SPS LMD our leaflet distributors in Hayward Heath can offer a solo leaflet delivery service so your leaflet is delivered through the homes of hundreds or thousands on its own. Meaning it will be one of the only things your receiver sees on the doormat when they get home from work.

Alternatively, your leaflet can be delivered via a shared leaflet distribution in Hayward Heath which means it will still be delivered through the doors of hundreds or thousands, but it will be delivered with other businesses flyers – but this is be a cheaper option. However, we will never deliver your leaflet at the same time as a similar or competing business offering the same service or product as your leaflet.

Leaflet design is absolutely crucial for a successful door drop campaign in Haywards Heath. Cheap leaflets on thin paper are not always better and it can be more cost effective to have a double sided flyer of high paper quality because your leaflet could be the first impression a person gets of your business and brand.

Why not contact us now to discuss your plans for leaflet distribution in the run up to Christmas to make sure you don’t miss out on potential new customers who could become extremely loyal to your business and brand.

While we know the rules of the hand game; with rock beating scissors and scissors beating paper – but here at SPS Lmd we strongly believe that paper beats digital, and in more ways than one in fact!

We can’t ignore the fact that there has been an enormous migration to electronic media, but neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains.

Years ago we were all told that Ceefax (remember that?) was going to kill newspapers, yet that didn’t happen!

We were also told videos would replace colour brochures; yet colour brochures are still here too.

Despite all the threats, print is still here – but can the same be said for Ceefax?

A Canadian neuromarketing firm called TrueImpact looked at digital media, comparing display ads and email against a direct mail piece. The research looked at attention, persuasiveness and understanding and in all tests the direct mail was found to be easier to process and better for brand recall when measuring brain waves and eye-tracking techniques.

Through this intense research they found that participants exposed to direct mail had a recall 70% higher than those participants that were shown a digital advert.

Of course we are not saying that digital does not work; but it is worth remembering the old fashioned print because it works. Especially when used as part of a leaflet distribution campaign and partnered with a strong digital campaign!

The future is print and digital working together and the companies that get on board with this now will get ahead of the market and stand out from the crowd.

You can’t create a good piece of direct mail for leaflet distribution unless you have a strong online presence to match it. While some people may feel comfortable ordering from a website, it can often be a successful leaflet distribution campaign that directs valuable traffic to an online form or enquiry form.

Contact us now to discuss your leaflet distribution needs and how we can help you achieve the high volume of orders that your business deserves!

When considering your door drop campaign in Brighton and Hove you first need to think about think about what the purpose of your leaflet distribution campaign in Brighton and Hove is, but also the kind of customers that live in the catchment area that you are distributing your flyers.

The most common reason that businesses run door drop campaigns in Brighton and Hove is to attract the attention of a potential new customer. But let us be honest with you; when you send out a flyer many of them will be thrown in the bin after a quick glance. However, if you ensure that your leaflet screams for attention then achieving a good return on your leaflet distribution campaign in Brighton and Hove may not be as daunting as you first thought.

We have put together some top tips for making your leaflet scream for attention and get noticed by your target audience;

• Make sure your leaflet has a bold and captivating title
• You leaflet needs to be put together with clear and strong visuals
• Use your leaflet to play on human emotions
• Ensure that your leaflet delivers a strong call to action

Whether you are running leaflet distributions in Sussex or Brighton and Hove, the rules don’t change. When leaflet distributions are carried out the right way you can bring in results you never dreamed were possible.

The biggest mistake that we have seen businesses make is that they try and cram every little detail into their leaflet or flyer and this ends up losing the excitement and interest that less detail could achieve. You need to ensure that your leaflet builds a degree of interest and gives the reader a strong pull to react to your call of action by contacting you, going into your store or checking you out online.

From the very beginning of your door drop campaign planning you need to clearly define your objective and use the campaign to accomplish your goal.

As a business owner it is always important to consider what you advertise, where you advertise it and how you advertise it. You may or may not have considered using leaflet distribution and leaflet drops in Brighton and Hove as a way to gain new business and brand awareness.

In this blog post we would like to tell you how leaflet distribution in Brighton and Hove can help to improve your business.

There are loads of big businesses out there that use leaflet distribution to help improve their business; just look at the flyers that come through your own door! You’ll see flyers from the local weight loss group, a pizza delivery company, your local estate agents and others too?

Leaflet distributors in Brighton and Hove are a group of people that are used by many of the larger businesses and more successful companies in the local area and they continue using leaflet distribution as a marketing tool because it works!

Leaflet distribution campaigns in Brighton and Hove won’t work for all businesses, but sometimes the quality and style of the leaflet is the reason that leaflet distribution doesn’t work, other times it is because a company plans one leaflet for distribution, minimal sales come through and they think leaflet distribution doesn’t work. Leaflet distribution is not a one-hit wonder.

You need to make sure that you use good quality paper so your leaflet gives a good impression. However, you need to ensure your leaflet isn’t too big or too small either otherwise it may be missed or ignored.

It’s important that the message you want to get across is very clear from a quick glance at the flyer. This message could be a discount, new product, concession, exciting event or anything. Whatever your message you need to make sure it grabs the attention of the audience and your target market quickly.

When you have a brilliant leaflet and you use an experienced and reliable leaflet distribution company in Brighton and Hove you will be able to receive the best possible return on investment through a well thought out and regular leaflet distribution campaign.

There is no denying that we are now living in a digital age and it is thought that anything that doesn’t embrace digital is a complete and utter waste of time… which is half true. We have recently expanded from Peterborough and Cambridgeshire to Brighton and Sussex because there is a need for leaflet distribution and in some areas leaflet distribution is a more popular marketing tool that is has ever been before.

We are definitely not saying that you need to give up on online marketing altogether, but very often we are all becoming overwhelmed and overloaded with digital ‘stuff’ and instead of this digital ‘stuff’ being read, people are just clicking that delete button.

The great thing about leaflet deliveries in Brighton and Hove is that leaflets can’t just be deleted; the homeowner has to pick them up and carry them through their home to the bin, if that is where they choose to put them. However, during this journey they will glance at the leaflets in their hands and if the leaflet is eye-catching enough it will be read.

However, when you are looking into leaflet distribution in Brighton and Hove you need to think about what you are doing. Chucking some leaflets through some doors and hoping for the best is not how you plan a successful leaflet distribution campaign in Brighton and Hove. Instead you need to follow these tips;

• Think about your business aims and objectives
• Think about your focus market, where they live and the type of home they live in
• Then create a planned leaflet campaign strategy to fit with the above

Leaflet distribution and flyer drops in Brighton and Hove is booming and judging by our return in repeat clients it works really well. Most businesses we work with on flyer drop campaigns in Brighton and Hove will report a gain in sales.

You can use leaflet deliveries to work with your digital campaigns to and direct the reader of the leaflet back to your website or social media. Make sure the logo on your leaflet, social media and website match and you’ll notice a growth in traffic to your website and social media platforms.

A good leaflet matched with a good leaflet distribution campaign will lead to reading the flyer, going to the website or social media, making contact with you and this will result in a good sale.

We won’t shout about it too loudly in case we scare the sunshine away, but spring has finally sprung and summer is just around the corner so we thought we would take this chance to talk about how you can get the most from your leaflet distribution in Hove this summer.

It’s a bright, vibrant and sunny time of the year that you are advertising in, so make sure that your leaflets are bright, vibrant, sunny and summery. Using colours like yellow, oranges and purples can be extremely powerful when used the right way. While it is a great idea to use the brighter colours to make your offerings stand out, make sure you don’t go overboard with the ‘loud’ colours as this could work against you.

Think about the images you are using on your flyers for flyer drops in Hove; you need to make sure they are bright and colourful images, not an image taken in the rain or with snow on the ground. Make sure the text and colour of your leaflet complement the images on your flyer to really create an emotional connection for your target audience and receivers of the leaflet deliveries in Hove.

Don’t go for boring black or grey text on your flyers, brighten it up a bit but make sure the colours can still be seen. While it may be fun to update the font on your flyers, make sure it is big and clear enough for clients to clearly read. If you have a lot of colour on your leaflet already, then why not consider a bold white font on a coloured background?