Getting the message out to your target audience about who you are and what you offer is one thing. But getting the right message out to the right people is another thing entirely!
Flyering in Brighton and Hove isn’t as simple as getting a load of leaflets and flyers printed as cheaply as possible, then using a flyering company to deliver them.
There are many parts that make up a successful flyering campaign in Brighton and Hove and one of these things is the quality of the leaflet or flyer. By which we mean the material it is printed on. This is what we would like to talk about in this blog post.
So, what is better for your business flyers? Card or Paper?
As with us all, we get in from a long day at work and there will be some things on our doorstep that will grab our attention, while other things will not. So how can you create a flyer that grabs the attention of the person coming through the door, and makes them give your flyer a second glance?
The flyers that are bright, bold and colourful will always stand out. However, if there is a pile of post at the front door, the colour may not be noticed.
Instead it will be the quality of the flyer and the feel of the flyer that makes the receiver stop in their tracks to see what they have picked up. Things like takeaway flyers or flyers for weight loss groups are printed on thin 100gsm stock, but to really stand out why not consider thicker paper or even card at 150gsm to 280gsm?
This not only grabs the attention of someone as they pick up the post from the front door, but it also makes a great first impression. The receiver gets the message that you offer high quality and professionalism.
A thicker paper or card is also unlikely to get screwed up as it comes through the letterbox, so it looks great from first sight!
While 280gsm may be more expensive than cheaper paper printing, it will be more cost effective in the long run.