The impact of the new Genera Data Protection Regulations (GDPR) will tighten the requirements on the use of e-mail and direct mail marketing, as well as the management and control of the data companies and how they use these sources to contact their target audience.
And it got us thinking; will new data protection regulations force the return of focus on to traditional marketing routes like leaflet distribution?
The new legislations means that companies need to have a legal basis for contacting their target audience via email, addressed mail and telephone; this means that the buyer has more control over their personal data and how it is used. A company need to have a clear agreement from the people they are contacting that states they are happy to receive marketing materials via email or addressed mail from the company.
These new regulations that came into place during May have the potential to impact negatively on the use of email marketing and sending marketing materials via the postal service.
We believe that these companies will overcome the GDPR legislations and continue marketing by going back to focusing on and using more traditional forms of marketing. While this may be seen a backward step for some companies, those that make the switch will see this is a real opportunity for them.
Leaflet distribution has been around for years and there is a reason it is still around, even the introduction of new marketing channels over the years. This is because it is still an effective way for a business to directly communicate their marketing messages to their target audience who may be interested in the service or product a company is offering.
Some business owners feel that leaflet distribution is only for the B2C market and this is definitely not the case. Remember that business owners and their employees live in the homes that you could be targeting with leaflet distribution in Brighton.
As experienced, professional and established leaflet distributors in Brighton, we have the resources, expertise and knowledge to help you implement a successful leaflet distribution campaign in Brighton. Just give us a call!