As with everything your business spends money on, you want to know it works. You wouldn’t pay money for a new computer for your business if it didn’t turn on and you wouldn’t spend thousands of pounds advertising online if nothing came back from it; so how can you track the success of a leaflet delivery campaign in Burgess Hill to ensure that it really is a service worth your business spending money on?
Include a Special Offer
By including a special offer onto your leaflets that is only available for a limited time only and only promoted on the leaflet and not in store you will be able to tell how many people purchased that special offer. You can then look at the profit made on the special offer and the cost of the leaflet delivery door drop in Burgess Hill; then see how much money you made.
Include a QR Code
Have a special QR code that goes through to your website from the leaflet; this way when the receiver scans the QR code and goes onto your website you will be able to see that and therefore track how many people scanned the QR code. However, be wary with QR codes and make sure a QR code is right for your product and your target audience.
Where Did You Hear About Us?
On your website or on a feedback form after the product or service has been completed include a question on the survey that asks where the customer heard about you. This way you will be able to track real sales against your leaflet delivery and see how many people saw your leaflet door drop in Burgess Hill and then went on to order from you.
Create a New Contact
You could set up a separate or new email address or telephone number that is only used on leaflet distribution campaigns in Burgess Hill, you can then see how many calls or emails that are received at the specific email address or telephone number and this will show you how successful your leaflet distribution campaign in Burgess Hill was.
Overall Busy-ness
Another way you can track the success of the leaflet distribution is through the overall busy-ness within your store, on your website, on your phones and your emails. If you suddenly notice a growth in traffic to your website, people dropping into your store, calling you or emailing you in the days after your leaflet is distributed then it is likely this is due to a successful leaflet delivery campaign.