Here at SPS Lmd we have been running successful leaflet distribution campaigns in Sussex and Cambridgeshire for many years and this has given us the experience and knowledge to know what is right and what is wrong when it comes to leaflet delivery campaigns.
One of the biggest mistakes that some business make when starting a leaflet door drop is that they decide to promote their business to all areas of the town or city they are based in; but this doesn’t always work.
If you are offering a take-away service then yes; why not deliver leaflets to every single house surrounding the areas of your business. However, if you offer conservatories then you don’t want to distribute leaflets to homeowners in a block of flats; flyers about mums & babies classes to a residential home or leaflets about selling your home to a council estate as it will often not be their home to sell.
As with all businesses there is no point trying to sell your wares where there is no demand for it so before starting your leaflet distribution campaign in Sussex think about the homes in your area and the interest in the products or services that you can offer.
In some cases you may just need to amend the flyer so it is of interest to people living in that area or promote a different product or service, but in other cases there may just be no interest for your products or service so don’t waste your time and money with leaflet deliveries so you can promote your business in that area.
By taking the time to think about who your target audience are and where they lobe you will save your business a lot of time and money by having your leaflets delivered in Sussex to prospects who are more likely to want to purchase your products or services from you.
It is important to remember that you may not get the perfect and hoped for response first time and this should not be expected. It will take time for you to refine your leaflet deliveries and also the leaflets – each time learning from what work well the previous time and also remembering that it takes a customer time to get used to seeing your business before they are ready to buy from you.