A successful leaflet drop in Haywards Heath is partly down to making sure you approach the right audience. For example, if you are offering babysitting services or kids groups you may not want to target the residential and care homes in your area. Similarly you don’t want your gutting cleaning leaflets going through the letterboxes of people in 10 storey block of flats.
Take the time to consider where your target audience may live and then arrange for your leaflet drop campaign in Haywards Heath to take place in those areas.
However, there are other things you need to consider when thinking about your audience. Just because your leaflets are going through the right doors, you still need to ensure you’re attracting the right audience.
For example, you need to think about a nice market. If you choose a specific audience you can really effectively sell you them and their needs. Rather than a blanket offer that could attract anyone, think about a persuasive and unique selling perspective that will attract someone.
Consider why people should use your business, product or service too. By talking about why people use you on your leaflets, the reader is more likely to come to you because they want to, not because you’re the cheapest. This will then help you create lasting relationships and on-going sales, even recommendations too.
Look at your competition too and who they are targeting. If you have a better offering than they do, make sure this is clear in your flyers. Alternatively, take a new direction from your competitor and create a persuasive call to action that will appeal to a different audience than the one that your competition is targeting.
For more information on how you can reach your target audience through leaflet drop campaigns in Haywards Heath please contact us directly.