We won’t shout about it too loudly in case we scare the sunshine away, but spring has finally sprung and summer is just around the corner so we thought we would take this chance to talk about how you can get the most from your leaflet distribution in Hove this summer.
It’s a bright, vibrant and sunny time of the year that you are advertising in, so make sure that your leaflets are bright, vibrant, sunny and summery. Using colours like yellow, oranges and purples can be extremely powerful when used the right way. While it is a great idea to use the brighter colours to make your offerings stand out, make sure you don’t go overboard with the ‘loud’ colours as this could work against you.
Think about the images you are using on your flyers for flyer drops in Hove; you need to make sure they are bright and colourful images, not an image taken in the rain or with snow on the ground. Make sure the text and colour of your leaflet complement the images on your flyer to really create an emotional connection for your target audience and receivers of the leaflet deliveries in Hove.
Don’t go for boring black or grey text on your flyers, brighten it up a bit but make sure the colours can still be seen. While it may be fun to update the font on your flyers, make sure it is big and clear enough for clients to clearly read. If you have a lot of colour on your leaflet already, then why not consider a bold white font on a coloured background?