The Direct Marketing Association (DMA) has completed lots of research over the years and they have heard from hundreds of businesses and consumers about their thoughts and experiences of leaflet distribution and leaflet drops. But what can this research teach us about leaflet drops in Hove?
The DMA teaches us that leaflet drops in Hove give businesses a unique opportunity to deliver a hard hitting message matched with a call to action and this can be extremely impactful as part of an integrated marketing strategy. A business can use leaflet distribution to run alongside tv and radio ads or to follow up from a campaign message and reinforce the brand and message. Both options will help to achieve high levels of consumer recall and, in turn, higher response rates.
The DMA teaches us that leaflet distribution in Hove can be effectively used to fit within television or radio catchment areas, sales regions or event an organisation’s retail territory. Through our leaflet distributors in Sussex you can really pin down the areas you want your business, brand, message, and products or services marketed and promoted.
The DMA proves to us that the biggest benefit of leaflet distribution is that your business, band and message is being delivered directly to the home and into the hands of your target audience, unlike some other media options. With leaflet deliveries in Hove you are put directly in control of the targeting and you can set your circulation figure and select the quantity you wish to distribute to which homes. Leaflet distribution in Hove gives you the potential opportunity to create something powerful, colourful or impactful that will be easily seen and acted upon when it lands on a consumer’s doormat.
Our business has grown year on year and we have expanded geographically through repeat business, word of mouth and recommendations – if leaflet distribution didn’t work, we wouldn’t be in business.