Flyer distribution in Hove works, you just need to make sure you target the right areas and right consumers, have the right message and the right offer. It’s important to remember that a one-off leaflet distribution in Hove will not work; it’d all about repetition so your business and logo stick in the consumers mind.
It’s a really good idea to test your flyers and make small changes as the leaflet distribution campaign in Hove continues, for example;
- Copy –change the wording of your flyer, if you talk about your business then talk about your client instead; if you went formal last time then go informal this time. Change the copy and content to see which flyers work better, while remembering that the connection with your brand will also improve with each flyer the consumer receives from your business.
- Call To Action – swap around your call to actions because you may find some people prefer to call you, while others may want to visit your website. Why not have open days so the consumer has the option to pop in and see you too?
- The Offer – Take a look at your offer, can you make it more compelling or perhaps change the offer all together. Maybe last time you had a discount, then this time offer a free gift with purchase, or 50% of the product when they pay full price. You’ll quickly see which offer has more engagement – but make sure your business could afford it if every receiver of the flyer took you up on the offer.
It is really important that you only make one change per flyer distribution campaign in Hove; if you change lots of things then you won’t know which change made the difference and improved your flyers response rate and return on investment.
Testing your flyers gives you a chance to create the best possible flyers for your leaflet distribution campaigns in Hove; if you need a hand then just give us a call.