Here at SPS Lmd in Sussex we have been offering leaflet distribution for many years and over this time we have seen lots and lots of leaflets; some that work and some that really don’t work. Wherever possible we will work with our client and help them create the best possible leaflet for leaflet distribution in Sussex.
In this blog post we have put together two top tips to help you get the most from your leaflet distribution in Brighton, by deciding what your leaflet or flyer should include and what it should look like.
- Who Will Receive It?
Before designing your flyer for leaflet deliveries in Brighton, consider who will be receiving it. Think about the streets you want your flyer to be delivered to and the sorts of people that live on those streets and what they would want to see.
If for example, you are a window cleaner and you’re targeting an area where older and more mature people live; in this case you want a very simple, professional looking leaflet that is informative and tells them clearly what you do and the service you offer.
However, if the area you are targeting for your window cleaning service is a younger generation you want to make sure your leaflet is clear and to the point with more pictures and less writing. Make sure you always consider who your audience is and adjust your leaflet according to each target audience.
- What Are The Demographics Of Your Target Audience?
Although we briefly touched on this in the last point, there is more to demographics than just age. For example are they recipients and your target audience male or female, are they married, with young children, children moved out, single, widowers, etc.
Once you can clearly indentify your target audience and those receiving the leaflets from your business you can start to understand what that sort of person would want to see from your leaflet which will help you create the right leaflet for leaflet drops in Brighton.
If you are unsure of the best leaflets for your business or how leaflet distribution in Sussex could work for your business then contact us directly; we would always be happy to help you achieve more for your business through leaflet distribution.