Here at SPS LMD Sussex we have many years experience of leaflet distribution, leaflet delivery and leaflet drops. Over the years we have picked up tips from our own experience and also from our clients and we would like to share these with you to help you get the most out of leaflet distribution in Sussex for your business.
Leaflet deliveries in Sussex really do work for small and large businesses of all shapes and sizes, but only when done right so follow this free leaflet distribution guide for a successful leaflet drop in Sussex.
1. Figure out whom your target audience are; who they are, what they like and where they live.
2. Decide what you want your target audience to do when they get your leaflet through their door; pick up the phone, go to your website, come in store, etc.
3. Make sure you tailor your leaflet to suit the needs of the client; why is your service or product right for them but also the layout, wording and pictures.
4. How will you get the leaflets in the hands of the right people; where do your ideal customers live?
5. Include free valuable information in your leaflet; things like free advice, tips, a special offer, a free consultation, discount, etc.
6. Think about when you will deliver the leaflets; if you’re promoting Christmas products is December too late or October too early? Do they want your take-away food flyer on their doormat on Monday, Friday or over the weekend?
7. Don’t forget to follow up – a one off leaflet drop in Sussex won’t turn your business around over night, brand awareness and building up trust takes time.
Leaflet distribution in Sussex isn’t for every business, but if you are running a business that sells directly to the consumer, you want to build brand recognition, awareness, sales and customers then leaflet distribution could really work for you.