If you are looking for a great return on your investment for marketing then you will find printed media is still one of your leading options and there are lots of ways to increase the effectiveness of the ROI of your printed marketing materials and leaflet distribution in Brighton.
We have put some top tips together to help you increase your ROI for leaflet delivery campaigns in Brighton;
Accurately Target Your Market
Before you begin designing your printed materials and choosing how many you will put through leaflet distribution campaigns in Brighton, stop and think about whom your target audience is, where they are and what they will want to see on the leaflet that comes through their door. You need to get the right message into the right hands and this will take some thinking about.
Develop Focused Messaging
Make sure your brand voice and tone is integrated seamlessly from your website, to your employees to the leaflet that is being posted by leaflet deliverers in Brighton. Consider how you can use your leaflet to capture the attention of your target audience, create a connection with the reader and which key elements will be part of your leaflets to inspire an action from the reader. You need a call to action so the reader knows what to do next; whether that is to come in store and see you, call for more information or order online.
Time and Choose Your Distribution Method Correctly
If you choose the team here at SPS LMD for example, you will be offered one of two different services for your leaflet deliveries in Brighton. You can have a solo service which means just your leaflet will be delivered on its own through the door of your target audience, or for a lower price you can join up to 2 other companies and your leaflet will be one of three leaflets posted through the receiver’s door.
You will also need to think about the timing of the leaflet; for example you don’t want to send out Christmas Present ideas in January, but instead November and December. Think about how long it will take to design, print and deliver your leaflets so you can choose the best time for the leaflet distribution in Brighton.