What Makes An Effective Leafleting Campaign in Brighton?

While the 21^st century may offer us a new digital world and modern marketing techniques with a great cost per conversion, there are still very few marketing techniques online and offline that can be as effective as a well planned leafleting campaign in Brighton.

Leafleting or door to door marketing in Brighton is a form of direct marketing because it gets your message and your brand straight into the hands of your target audience. It is an affordable, simple way of getting your brand out there, engaging with new customers and boosting your sales.

Small local businesses or larger businesses offering a local service or with a local store do phenomenally well with leaflet distributions in Brighton, especially those offering a taxi service, takeaway food, window cleaning, estate agents and so on. Leaflet delivery in Brighton is an ideal way to spread your business and brand to your local geographical target area.

If you are launching a new venture, starting a new takeaway or opening a new shop in the local area then having a leaflet distribution campaign in Brighton will be effective at getting your business known in the local area. Meanwhile established local businesses can use leaflet deliveries in Brighton to deliver money-off vouchers, special deals, events or promotions to their customers in the local area and help drive a boost in sales.

There are 6 key things that you need to consider to create an effective leafleting campaign in Brighton and these are as follows;

1. You need to have an eye-catching design so the leaflet grabs attention
2. You need to have a clear message for your target audience
3. Your leaflets need to be professionally printed, for many customers this will be their first impression of your business and brand
4. You need to have a clear and concise call to action that tells the reader what to do next
5. You need to look at a target distribution to a set geographical area and look at on-going dates of leaflet deliveries for the campaign to be successful
6. You need to have a measurement of the response to the leaflet, whether this is a voucher code or contact details that can only be found on the leaflet.

If you would like help creating an effective leafleting campaign in Brighton then please contact our team directly; we would be more than happy to help.