It has been reported that 5 times more people read the headline on a leaflet than read the rest of the content on the page; this means that 4 out of 5 people do not find the headline catchy enough to read the rest of the leaflet. However, this also means the headline costs 80p out of the £1 you spend; 80% of the cost of your leaflet could be wasted if it is a poor headline.
While everyone is saying that in this age, digital is the way forward – if leaflet distribution in Haywards Heath is done right then it is still a very cost effective and viable approach to increasing your brand awareness and gaining new customers.
When designing your leaflet for leaflet delivery in Haywards Heath you need to ensure that the title or headline on your leaflet is clear and stands out. You have seconds to engage with the reader and this engagement will be through your title and headline so make it attention grabbing, eye-catching and making them want to know more.
It’s a great idea to include a special offer, not only does this help you track the success of leaflet deliveries in Haywards Heath but it also gives the reader a reason to keep your leaflet and people will be far more likely to keep your leaflet in a safe place if there was a good special offer on it that is relevant to them.
Ensure your content is brief; you don’t want to give the reader too much information because they just won’t read it; instead make sure the reader knows that you are offering and where they need to go if they want to find out more.
We’ve said it before and we will say it again, you need to have a clear call to action whether this is a special offer ending date, a number to call, a website to visit or a new store opening date. Keep the content brief as we have said already, but make sure the call of action is attractive, clear and easy.
These are just some ways you can make your leaflet distribution in Sussex more successful; if you would like more ide