Here at SPS Lmd we have many years experience of leaflet distribution in Sussex and leaflet deliveries; over the years we have become experts in leaflets that work and leaflets that do not work – as a leaflet delivery company in Burgess Hill we want to ensure our clients always get the best from the leaflet delivery in Burgess Hill so we have put together some pointers about Call To Action that will create more successful leaflets for a more successful leaflet distribution in Burgess Hill.
We feel that there are three things that every Call To Action statement needs; a no obligation statement to reduce risk, a simple command statement and an encouragement to respond immediately –let’s look at these Call To Action statements in more detail;
- A No-Obligation Statement to Reduce Risk
This is where you give the receivers of the leaflet deliveries in Burgess Hill something that will remove the risk of trying your business, product or service for the first time and help you build trust in your brand as you are openly showing that as a business you are willing to invest in your customers because you have the confidence they will like what they see from you.
Bad Call To Action: Call today to order your pizza
Good Call To Action: Call today to get 50% off your first order of our delicious take-away pizzas.
- A Simple Command Statement
A Call To Action needs to tell people how to act, or they won’t. Everyone has busy lives and busy work and social schedules that they need short, sharp Call To Action statements that are simple to complete and follow through.
Bad Call To Action: Learn more about how our insurance could save you money.
Good Call To Action: Call 0800 123 123 now so we can save you money on your insurance today.
- Encouragement to Respond Immediately
Reports from The Guardian show that the average person in the UK is exposed to around 3,500 adverts every day so when it comes to leaflet distribution in Burgess Hill you need to find a way to stand out from the crowd and get your advert seen and action to take place. Give the receiver a deadline so they have to respond;
Bad Call To Action: Pop by our store for your free gift
Good Call To Action: Bring this voucher to our store at 123 Street on Wednesday for your free sample; when they’re gone, they’re gone!